MOBILE PHONES GET THE HOLLYWOOD TREATMENT FROM SONY PICTURES DIGITAL

Full-Length Feature Films Made Available For Viewing on Mobile Phones

News by GamesIndustry.biz Contributor

Published on Nov. 8, 2005

Beginning today, some of Hollywood's biggest names will be strutting their stuff on the small screen thanks to the "Movies on Memory Cards" initiative from Sony Pictures Digital. Several films, including Hitch, Ghostbusters, Charlie's Angels: Full Throttle and Stuart Little are now available on memory cards to view on mobile phones.

In addition to the new slate of films, the first two titles available through this program, Spider-Man 2^TM and Monty Python and the Holy Grail, will continue to be offered to consumers. The memory cards will work with a range of the latest Nokia handsets, including the N90, N70 and 6680 and will be available from £19.99 at select branches of The Carphone Warehouse.

This new genre of mobile entertainment is made possible by placing the films on MMC for Mobile memory cards. Excellent video display technology and superior audio quality combined with pause, resume, fast forward and rewind capabilities gives consumers the opportunity to watch great entertainment whilst travelling or in their spare moments throughout the day.

"Mobile phones are quickly becoming the entertainment device of choice for many consumers. People are constantly on the move today and watching full-length feature films is a great way for them to use their phone for entertainment while in transit," commented Mike Arrieta, senior vice president of Sony Pictures Digital Sales and Marketing. "The overwhelming response to the initial two films made it immediately clear that there is a strong demand for high quality content within the mobile market. We will continue to develop products to meet this growing demand," he continued.

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About Sony Pictures Digital Sales and Marketing

Sony Pictures Digital, an operating unit of Sony Pictures Entertainment, consists of Sony Pictures Animation, Sony Pictures Imageworks, Sony Online Entertainment and Digital Sales and Marketing. The division produces stories, characters, images and experiences conceived, created, rendered and delivered digitally. With imagination and technological innovation, Sony Pictures Digital continues to create and expand the entertainment landscape.

Sony Pictures Digital Sales and Marketing extends Sony Pictures Entertainment properties into the digital marketplace through online promotion via SonyPictures.com, mobile entertainment and personalization products, and the digital sale of the studio's film and television programming to emerging outlets worldwide.

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