MOBILE BOOK PUBLISHER ICUE APPOINT PEPPERMINT M TO HANDLE ALL PR AND MARKETING ACTIVITIES

London, United Kingdom - 20th September 2006 - ICUE today announced the appointment of Marketing Agency; Peppermint M to handle the media launch of their M-Book technology, a system that allows users to read books on their mobile phones.

ICUE's proprietary technology brings the concept of electronic books smoothly to the mobile phone market. The system uses highly-developed techniques which allow the user to read from their phone as quickly as they may read a paper book. ICUE has already signed exclusive content deals with the world's largest book publishers and already has over 1,000 books on the system.

Managing Director, Jane Tappuni, commented, "We've spent the last two years developing our technology and ensuring that we have the right content. Now we move into the marketing phase and we're delighted to have Peppermint M on board. Their consumer marketing experience will be vital in getting our message to the consumer."

Peppermint M Director, Simon Jones added, "We're delighted to be working on the Rockpool's launch. The technology is extremely exciting and the hardware needed to make it work is already in almost everyone's pockets already. They are a company that are beginning to make waves and genuinely have a lot to shout about. I'm delighted that we're on board with what we see as the next big thing in book publishing"

You can find out much more about ICUE on the company website located at: www.i-cue.co.uk or simply get a free trial to your phone by texting "ICUE" to 64888 from a UK mobile phone.

-- About I-Cue Ltd --

ICUE has partnerships with many of the UKs largest publishing houses including Harper Collins, Pan Macmillan, Pearson, Simon and Schuster, Egmont, Transworld, A&C Black & Kogan Page.

These partnerships provide ICUE users with access to books from diverse writers such as Philip Pulman, Julie Burchill, Cary Cooper and Charles Dickens.

Funds from the sale of books are split between the publishers, mobile network suppliers, and ICUE.

ICUE is a private business co-owned by senior management and Benchmark Capital, a UK-based venture capitalist firm. Part of the profits from the business will be used to fund charities that focus on improving reading skills amongst UK teenagers and adults.

-- About Peppermint M --

Peppermint M are a full-service marketing agency specialising in the mobile entertainment, toy, video game and licensing markets. The Company is run by Simon Jones a Marketing Director with many years experience in those markets. Peppermint M offers its clients a similar service to an internal Marketing Director but without the overhead. The company's website is located at: www.peppermintm.co.uk ;