Mobage

for immediate release

Tokyo – Dec. 15, 2010 – DeNA Inc., the number one global mobile social game platform company, has unveiled its plans to launch worldwide mobile destination Mobage in April 2011.  The mobile leader will also provide a unified developer environment that allows for access to and monetization of DeNA’s (Mobage-town & plus+) global audience.  Open Mobage Smartphone SDK, featuring ngCore, is now officially in private beta, with more than 20 partners beginning to utilize the platform.  DeNA’s platform is designed to enable global distribution of great games of the highest quality, across devices.

In an event in Tokyo today, DeNA outlined the roadmap for the company’s highly anticipated Mobage service, and for ngCore, the development technology layer that will enable Mobage as a global platform.  DeNA’s recently acquired subsidiary ngmoco is leading the development of both the Western Mobage Service and the ngCore technology. 

“Today we are excited to detail the long-term vision for Mobage worldwide while we also make huge strides in the short term by empowering global game-makers with a paradigm shifting SDK,” Neil Young, CEO, ngmoco said.  “With ngCore, we are providing a technology framework that allows for the rapid development, deployment and iteration of optimized native quality applications that can be deployed globally, across platforms and across devices”

In the event today, DeNA showcased ngCore and welcomed 50 of the world’s leading developers and publishers to the private beta program.  Partners in the private beta include Hudson, Square Enix, Take-Two Interactive, Nexon, SGN, GAMEVIL, RockYou, PlayFirst, Mochi Media, Gameview Studios, Flipside 5, Nimblebit, Lumos Labs, Playforge, Ricochet Labs and Bolt Creative.

Mobage partner developers will be able to write once in ngCore and run on Android, iOS & the Web, across Smartphones, Tablets and televisions with minimum modification at native quality and performance.

About ngmoco, LLC

ngmoco is a wholly owned subsidiary of DeNA Co., Ltd, the world's leading social mobile gaming company.  Headquartered in San Francisco and with studios in New York and Portland, ngmoco creates and publishes games for the iPhone, iPod touch, iPad and Android in collaboration with the best and brightest game makers in the world. ngCore technology is patent pending. To find out more about Mobage Smartphone SDK visit  http://developer.getmobage.com/.  To witness the lives and minds of the ngmoco team at work on the future of social mobile gaming, visit  http://www.ngmoco.com.

About DeNA Co., Ltd.

DeNA Co., Ltd. is the leading mobile social game platform provider.  Net revenues in 2011 will exceed over $1.2B with over $600M profit on run rate basis from just 22M users.  The strengths of DeNA are strong community base, post launch operations and rapidly expanding developer line-ups.  291 partner companies are currently providing 720 game titles.  To accelerate global deployment further, DeNA acquired ngmoco to use its social gaming platform as DeNA’s global platform.  For more information, please visit  http://www.dena.jp/en/