Million-2-1/Trinity Mirror deal
Supplying mobile games to newspaper group.
For Immediate Release
Manchester, England, 6 May 2009 – Million-2-1, the UK's leading provider of interactive mobile phone services and an IGT-UK Group subsidiary announces that they are the exclusive provider of mobile gaming for Trinity Mirror on behalf of Bluestar Mobile.
Million-2-1 games are now available for instant download on Trinity Mirror’s mobile internet portals and websites. The games will be promoted through national press advertising. The national newspapers involved in the promotion include the Daily Mirror, the Daily Record in Scotland and a number of Trinity Mirror’s market-leading regional titles.
The new service offers readers the chance to play top titles such as Elvis® Top 20, Hi-5 and Ooh Aah Dracula, and will be expanded in the future to offer Rainbow Riches®, Cleopatra®, Monopoly and Cluedo.
Chris Sheffield, IGT-UK Group, Director and General Manager (Remote Gaming), said “We are delighted that Trinity Mirror has chosen Million-2-1 as its exclusive mobile game content provider. Offering Trinity Mirror’s players instant access to play popular land-based slot games through their mobiles will be an appealing proposition."
-ENDS-
Notes to Editors:
PR Contact: Million-2-1 Contact:
Keith Fagan Simon Murphy
Gaming Co Europe Ltd Million-2-1 Ltd
Tel: +44 1772 682865 Tel: +44 (0)161 236 3010
Email: keith@gamingcoeurope.co.uk Email: simonmurphy@million21.com
About Million-2-1
Million-2-1 was founded in 2003, and immediately made an impact on the market with the introduction of the first reverse auction – now an international phenomenon. The company followed this success by creating some of the most innovative and interactive competitions, lotteries and SMS games for the mobile phone market. Million-2-1 offers partners the ability to access millions of mobile phone users and leverage additional revenues from interactive gaming solutions.
In 2008, IGT-UK Group acquired Million-2-1, cementing the strategic relationship developed between the two companies and marking IGT’s entry into the mobile gaming market. This gave the company access to some of the best known game titles in the industry to be offered through its mobile platform.
IGT is a global company specialising in the design, development, manufacturing, distribution and sales of computerised gaming machines and systems products.