Miffy's World

STOCKHOLM, SWEDEN – 4th June 2010 – PAN Vision Group, a leading independent Nordic publisher and distributor of interactive entertainment based in Stockholm Sweden, in conjunction with Mercis bv, the Amsterdam based licensor, and Biodroid Entertainment, a Lisbon based Game IP Developer, are pleased to announce that one of the leading brands in children’s entertainment over the last half century, Miffy, is set to make its long awaited debut on videogames consoles with Miffy’s World, set to release in Q3 2010.

A digital download title releasing initially on WiiWare ^TM , Miffy’s World is a simulation game world targeting pre-teen children which features the rabbit Miffy and her cast of animal friends. The game wholeheartedly embraces the philosophy of Miffy’s creator Dick Bruna in that it facilitates and enhances creative play. The simple quests and puzzles are designed to develop numeracy, cognitive and memory skills, as well as encouraging children to explore the world and interact with its array of colourful characters. With a clear understanding of its target audience, Miffy’s World will also be unplayable during night time; by default the game is playable from 6am to 9pm, although this time is customizable by parents.

The star of approximately 120 books having sold in excess of 85 million copies worldwide, Miffy was first published in 1955 and is beloved by generations of children and adults across the globe. Adhering to a clear philosophy of respecting the world of the child, there are several guiding principles for everything that Miffy appears in, be it books, merchandise or television programmes; reliable quality, timelessness and no controversy. Miffy and her friends encourage children to express what they see, hear, feel and experience, but above all to allow scope for the child’s own imagination.

“The Miffy games license has always been on top of our wish-list, and we are very excited about delivering an extension of this strong brand onto a digital gaming platform” said Egil Strunke, Business Line Director at Pan Vision. “One of the many things we like about the game is the opportunity for a parent or perhaps older brother/sister to play together with a younger sibling in a true co-operative mode. Both gameplay and concept-wise, we think that this game is bringing something new to the younger games audience.”

Frank Padberg, Business Development Manager at Mercis bv commented:  

“Mercis is delighted with the game and this new digital adventure for Miffy. We think the development team at Biodroid Entertainment has succeeded in creating a wonderful game and at the same time remaining true to the work of Dick Bruna. This is a game both kids and parents will like and we hope it will reach children all over the world. “

Diogo Horta e Costa, Managing Partner of Biodroid said:

“we are really enthusiastic about this unique entertaining product based on Miffy, a wonderful and magic character for one hand, and also on the other hand, a successful combination of partners like Panvision, Mercis and Biodroid”

55 years on, Miffy is now a global phenomenon. Translated into more than 50 languages and star of her own television show seen around the world, Miffy has transcended books to appear on everything from toys, stationery, clothes, bags , fashionable accessories , and jewelry, with interactive videogames set to be the latest world for her to conquer.

For press inquiries and interview requests please contact:

Simon Callaghan

PlayReplay

Email: simon.callaghan@playreplay.net

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About PAN Vision

PAN Vision is the leading independent distributor and publisher of games and films in the Nordic region with a turnover of €140 million. The company has its own offices throughout the Scandinavian countries as well as the Baltic countries and has 170 employees. The HQ is situated in Stockholm.

About Mercis

Mercis B.V. with its principal office in Amsterdam, has been managing Dick Bruna’s worldwide copyrights since 1971 and is closely involved in the development of all the merchandise and media productions. Mercis Publishing B.V. is the publisher of the Dick Bruna books.

About Biodroid Entertainment

Biodroid Entertainment is a Lisbon based game IP developer that adds value by creating and producing innovative products based on strong existing IPs. We maximize IP value through cross-platform digital media mainly, but not exclusively in the videogame market. We assure that the success factors of IP are rightly capitalized and translated across formats and platforms. We chose creativity as fuel and Intellectual Property as the resource for our factory: we partner with the licensor, we manage and we take it to the market.

Nintendo trademarks used under license. WiiWare is only available through the Wii console