Microsoft's Chris Lewis

Peter, as you mentioned, is very close to what we do here given his legacy of time on the Xbox business, and I know for a fact through our relationships with EA, which were deep and remain deep, that they were always committed to focus on what was important for their customers and what was complementary to what we were doing on the platform and through Kinect. So I don't see this as anything other than a natural development of how they work with us.

FIFA is particularly important for Europe – hugely, because it's a bit of a religion as you know – so that's very important for me in a parochial sense, getting something in EMEA at the right time. I think it's great that we've got Yves Guillemot on stage and Peter Moore on stage and all these other people that you saw partnering with us to bring great experiences to consumers.

I think as long as it's good, yes. I think that's true for any of experiences. And it will be fantastic. I think people are very discerning, and we know that the bar has to continue to be raised in terms of the depth and quality of what comes in the next version of Halo. I think the Anniversary edition of Halo: Combat Evolved will go down very well with that audience, so yeah, we're very excited about that.

We talked about skeletal tracking all along and full-body and that's something that was there right at the outset. I think what we're talking about now is an even greater level of fidelity with finger-tracking and the other things we saw demonstrated.

And I think also as developers get more familiar with the platform and the development opportunities it represents, you're going to see richer, broader, deeper game-based and entertainment-based experiences.

So I think it's a natural progression, and I think we talked about the fact there would be increased fidelity over time, not that the hardware's changed because it hasn't – but we are able through software and updates to do new things all the time.

Exactly.

Of course. We're very mindful of what the competition's doing and we're actually genuinely respectful of them as a very worthy competitor in this space. I've said it a few times before and I really mean this – having great competition is what keeps everybody's output at a really high level. We all keep one another on our toes.

All I can say is that I'm sure they're working hard on rectification. We have always taken security very seriously, as I know they have, so we continue to have good rigor in the security of our 35 million Xbox Live audience.

I think everybody's constantly focused on that. Of course there's no doubt that whenever you see something like this it refocuses your attention. And the positive that comes from this for everybody will be this ongoing rigor that gets applied to this.

Not being specific, but yes we're very mindful of those, so we need to keep a good rhythm of deep, meaningful partnerships in places that aren't just North America and not just the UK either.

As I said earlier, for us to get to market leadership positions for places like Spain you've got to have the portfolio of services – you can't expect to achieve that through one facet of the business alone.

It's a good spread of sequels, but I think when the quality is sufficiently good people love that. You only start to struggle when the quality isn't there. People won't buy things just because they exist. As long as the quality continues to broaden out and as long as there's enhancements, it's great.

And there's new stuff too – it's not just sequels and prequels that we heard about. I think Kinect for us opens up a whole new realm of experiences that weren't available for us in the past – whether it's video, whether it's Facebook integration, whether it's Twitter, all of the things that I think make broader digital home-based experiences more meaningful is great, and there's a ton of those coming.

I have to say yes, because I think with 55 million Xboxes and counting, you're quite quickly going to get to an install base where that kind of attach possibility is very real. So I think yes, certainly that's true on the core platform now but it will also be true for a Kinect game.

The reason I can't be specific about it is that I know what that number is but if I'm specific I'll break out the European component of the number. But I think when we meet next year, which hopefully we will, I'll be talking very confidently and very positively about what we've achieved in the previous year and that we've demonstrated relatively huge growth year over year after year six in the lifecycle.

I think that's going to be an amazing discussion for us to have so relatively late on in the lifecycle.