Microsoft to offer free music videos over XBL

Microsoft is incorporating Xbox Live into its new Ignition program, offering free music to consumers via console, Zune media player and MSN.

Music videos will be made available for free over the Xbox 360 online service, as Microsoft begins to offer promotional packages across the company's multiple media offerings.

"The Ignition program is designed to connect with a substantial consumer audience," commented Christina Calio, director of music marketing for Zune.

"Consumers are looking for ways to find new music, and Ignition helps connect artists with potential new fans by giving them multiple opportunities to listen to, watch or read about artists across Microsoft's online platforms."

Record labels and artists using the service can expect month long promotions across the multiple formats, with free and exclusive music forming part of a package that promises access to more than 30 million consumers.