Microsoft Announces X06
Microsoft to present the next-generation of gaming against the dramatic backdrop of Barcelona
UK, 22nd June 2006 - Microsoft today
announced that X06, the Xbox® brand experience for the games
and entertainment industry, will be held on 27th and 28th
September this year. It was also revealed that the glamorous,
cosmopolitan and cultural city of Barcelona will be playing
host to this year's exclusive event.
Europe's top media, partners, publishers and developers will
be invited to the Catalan capital to experience the
incredible evolution of the Xbox 360 console and the exciting
offerings it is bringing to Europe.
At X06 Microsoft will unveil more plans for the Xbox 360,
showcase the breadth of the next-generation line-up of games,
the next wave of accessories and new world-class Xbox Live®
entertainment experiences along with the latest Games For
Windows® announcements.
For the first time Microsoft will also welcome South Africa,
Hungary, the Czech Republic, Slovakia and Poland to the event
having recently announced the launch of the Xbox 360 in these
countries by the end of 2006.
Previous X0 events have been the setting for high-profile
announcements such as the European pricing details for Xbox
(2001); Xbox® Live and the acquisition of Rare (2002);
the unveil of the new Xbox branding (2003) and the fantastic
launch games line-up for Xbox 360 (2005). This year's event
will be no exception, and visitors to the Barcelona event
should expect to be blown away with exclusive news
announcements and amazing next generation gaming
experiences.
As always, third party publishers and developers will have a
strong presence, and will be using X06 as a platform to
unveil major announcements and showcase forthcoming Xbox 360
titles.
A highlight of the gaming calendar, Xbox enjoys this
opportunity to bring gamers together from across Europe and
create a unique and immersive experience for their guests.
Commenting on the announcement, Chris Lewis, regional vice
president, Xbox, Europe, Middle East and Africa (EMEA), said:
"We are really looking forward to X06 in Barcelona and
believe this will prove to be an amazing experience for
gaming enthusiasts across Europe. We have some exciting
announcements to make and even more to show people. X06 will
firmly place Xbox 360 as the console of the next
generation."
Xbox will be sending out more communication and invitations
over the next few weeks.
- ends -
About Xbox and Xbox 360
Microsoft revolutionized the gaming industry with the
November 2001 launch of Xbox (http://www.xbox.com),
its first-generation video games and entertainment system,
now sold in 26 countries around the world. This Christmas
season Microsoft debuts its next-generation system, Xbox 360,
in Europe, Japan and North America, to be followed by
availability in Australia, Colombia, Hong Kong, Korea,
Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360
is the most powerful video game and entertainment system,
delivering the best games, the next generation of the premier
Xbox Live online gaming service, and unique digital
entertainment experiences that revolve around you.
About Xbox Live
Xbox Live continues to transform and unite Xbox game
communities worldwide, with a presence in 24 countries
worldwide and a global community of more than 2 million
members. As the first and only global, unified online console
games service, Xbox Live offers world-class games,
intelligent matchmaking, tournaments, unique programming and
integration with Xbox.com. For more information, go to
www.xbox.com/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide
leader in software, services and solutions that help people
and businesses realize their full potential.
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For more information, please contact:
Marie-Claire Suter
UK PR Manager - Xbox & Games For Windows
Tel: +44 (0) 118 909 4599
Email: i-maries@microsoft.com