Microsoft and Viacom announce digital partnership

Microsoft and Viacom have announced a multi-year partnership to collaborate on games, advertising, content distribution and event promotions.

Television and movie content — from MTV, Comedy Central and Paramount Pictures, amongst others — will be available over Xbox Live Marketplace and MSN as part of the deal, and Viacom will be the preferred publishing partner for Microsoft's casual gaming platforms.

"This is a novel and comprehensive partnership that demonstrates the scale of our digital operation and the value of our branded content across all distribution platforms," commented Philippe Dauman, CEO of Viacom.

"By taking advantage of industry-leading assets at both our companies, this landmark alliance brings valuable promotional power and increased monetisation to our wide portfolio of branded websites, which collectively represent the leading entertainment presence online."

The companies said the deal was worth "approximately USD 500 million in financial considerations and business services."