Mforma launches new WAP portal
Marvel Mobile goes live throughout Europe
Mforma has announced the European launch of its new comic book-branded WAP entertainment portal, Marvel Mobile.
The site has been designed to offer fans of Marvel Superheroes a 'one-stop' location for everything Marvel related, including games, wallpapers, icons, ringtones, voicetones, animated images, video and more. The company has committed to a continual refresh of available content to keep fans coming back for more.
As the exclusive wireless licensee for Marvel Entertainment, Mforma has access to a library of over 5000 characters and aims to develop Marvel Mobile into the definitive resource for Marvel branded mobile games and entertainment.
The company has already brought several Marvel Superheroes to the mobile space, including Spider-Man, Elektra, Blade and The Fantastic Four. Further content and games based on The Incredible Hulk and Ghost Rider will be available shortly, and Mforma will maintain regular updates and new content as additional characters are developed for the mobile market.
Eric Hobson, Mforma Europe's president and general manager, commented: "Fans love their Superheroes, and when they pick a favourite they love to see it represented in many ways. The power of having a single destination for related mobile products was proven to us last summer when we launched microsites for our Marvel Fantastic Four content. Traffic was beyond all expectations."
Available now through major wireless operators across Europe, Marvel Mobile will also feature regular games and contests with exclusive prizes, and Mforma has a number of promotional and community-based competitions and events planned in the near future.
"We have some really exciting promotions planned for new Marvel content - some of which will be timed with the much anticipated release of X-Men: The Last Stand this summer - that will drive people to the mobile site," Hobson added. "We are going to make it so fun for users to check out Marvel Mobile just to see what's new, that it will become the favourite destination in mobile."