Mayhem

CINCINNATI, OH – March 29, 2011 – Zoo Entertainment, Inc. (NASDAQ CM: ZOOG), a leading developer, publisher and distributor of interactive entertainment software, along with publisher Rombax Games today announced the demolition derby-inspired racing game Mayhem is now available for the Xbox 360 ^® video game and entertainment system from Microsoft and PlayStation ^®3 computer entertainment system.

Featuring a 3D gameplay option compatible with any TV and a unique graphic novel aesthetic, Mayhem boasts 20 levels in five arenas and four exciting game modes, including Demolition Derby, an intense battle to bethe last one standing; Banger Racing, a no holds barred free-for-all to land in the pole position; Domination, a sumo wrestle style fight to knock opponents into the dreaded pit; and Eliminator, a pole position race with a twist – players must cross the finish line at the front of the pack or be annihilated.  Up to eight users can brawl at a time online or two local players can go head-to-head on a splitscreen.

Drivers can choose from 120 different vehicles in six different classes: Muscle, Sedan, Wagon, Coupe, Trucks and Monster Trucks, and earn ‘Mayhem Points’ to unlock new levels by smashing into an opponent’s vehicle resulting in a loss of parts or even explosions.  By earning boost from collecting parts knocked off other vehicles, players receive ‘Ramming Speed’ rendering them nearly unstoppable. As an added bonus, minigame challenges, such as Pit Pusher, Duck Shoot, Rear Wrecker, and Part Collector, are also encountered throughout Mayhem to test players’ automotive fortitude.  

Mayhem is rated E10+ for ages ten and up and is now available for Xbox 360 ^® and PlayStation ^®3 computer entertainment system for $39.99.  Each game will come packaged with retro anaglyph glasses so players have the option to view all the outrageous crashes and explosions in 3D on any television.

Experience some of the rough and tumble action by checking out the trailer here: http://bhimpact.gamespress.com/pics.asp?exc=0&i=2087.

For press assets and additional info, please visit: http://bhimpact.gamespress.com/product_page.asp?i=1140 .

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub ( www.indiepub.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

About Rombax Games

Rombax Games is a leading global publisher of titles across all platforms, publishing exciting games for Microsoft, Sony Computer Entertainment America, Nintendo and Personal Computers throughout the U.S., and Europe. Rombax Games offices are located in the US and the UK, bringing a wealth of industry talent together to create and publish innovative and entertaining titles.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Frances Ratliff

Bender/Helper Impact

310-694-3153

frances_ratliff@bhimpact.com