Mayhem

Cincinnati, OH – Feb. 24, 2011 – Zoo Entertainment, Inc. (NASDAQ CM: ZOOG), a leading developer, publisher and distributor of interactive entertainment software, along with publisher Rombax Games today announced plans to release the demolition derby-inspired racing game Mayhem in March 2011 for the Xbox 360 ^® video game and entertainment system from Microsoft and PlayStation ^®3 computer entertainment system featuring a 3D gameplay option compatible with any TV.

“We are fully committed to continuously delivering engaging and high-caliber titles to consumers and recognize the importance of utilizing technologies such as 3D,” said Mark Seremet, Zoo CEO. “There’s nothing like the thrill of a good racing game and with Mayhem, we plan to make the experience as real as possible through optional 3D gameplay and never-before seen racing and demolition action.”

Featuring a distinct noir comic book aesthetic,players are challenged to crush or be crushed in the white-knuckle racing and car destruction game.  Highly customizable for hours of opponent pummeling entertainment, Mayhem boasts 20 levels in five arenas and four exciting game modes, including Demolition Derby, an intense contest to bethe last one standing; Banger Racing, a drag out brawl to land in the pole position; Domination, a fight to knock opponents into the dreaded pit; and Eliminator, a pole position race with a twist – players must cross the finish line at the front of the pack or be eliminated.  Up to eight users can participate at a time and choose from 120 different vehicles in six different classes: Muscle, Sedan, Wagon, Coupe, Truck and Monster Truck.

Players can also work to accumulate ‘Mayhem Points’ to unlock new levels, earned each time they smash into an opponent’s vehicle resulting in a loss of parts or even explosions. White ‘Mayhem Points’ indicate damage inflicted while red ‘Mayhem Points’ note damage sustained.  Drivers can further enhance scores by earning boost from collecting parts knocked off other vehicles. When the boost meter is entirely filled, players receive ‘Ramming Speed’ rendering them nearly unstoppable. As an added bonus, minigame challenges, such as Pit Pusher, Duck Shoot, Rear Wrecker, and Part Collector, are also encountered throughout Mayhem to test players’ automotive fortitude.  

Published by Rombax Games, developed by Left Field Productions and distributed by Zoo Entertainment, Inc., Mayhem is rated E10+ for ages ten and up and will be available March 2011 for Xbox 360 ^® and PlayStation ^®3 computer entertainment system for $39.99 each. For press assets, please visit: http://bhimpact.gamespress.com/product_page.asp?i=1140 .

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass marketmass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub ( http://www.indiepub.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

About Rombax Games

Rombax Games is a leading global publisher of titles across all platforms, publishing exciting games for Microsoft, Sony Computer Entertainment America, Nintendo and Personal Computers throughout the U.S., and Europe. Rombax Games offices are located in the US and the UK, bringing a wealth of industry talent together to create and publish innovative and entertaining titles.

About Left Field Productions

Left Field Productions has a 15 year history of developing great games, such as ExciteBike 64, NBA Courtside, Backyard Football and Play magazine’s Best Extreme Sports Game 2004, MTX Mototrax. We are currently developing for the latest platforms, in a relaxed, friendly, and highly focused environment.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Frances Ratliff

Bender/Helper Impact

310-694-3153

frances_ratliff@bhimpact.com