Mathews Bowhunting

Cincinnati, OH – Sept. 28, 2010 – Video game publisher Zoo Entertainment, Inc (NASDAQ CM: ZOOG) today announced plans to release upcoming title Mathews Bowhunting in late October for the Nintendo Wii ^TM . Fun for gamers and hunters alike, Mathews Bowhunting will test players’ shooting expertise in an interactive and thrilling video game adventure.

Featuring three game modes - Classic Hunt, Arcade Mode and Target Practice – Mathews Bowhunting allows players to stalk, strike and retrieve a variety of wild game using the world’s most innovative bow technology. Available bundled with a custom bow peripheral, players can use a variety of calls and scents and track various prey including deer, elk, wild hogs and bears to sharpen their skills as they become the ultimate bowhunter. Realistically designed environment locations include many of the most scenic and popular hunting locations in the United States, adding even more realism to the authentic Mathews Bowhunting experience.

Mathews Bowhunting is rated T for a MSRP of $29.99, and is scheduled for release October 19, 2010 for the Nintendo Wii ^TM . The Mathews Bowhunting bundle with bow peripheral is scheduled for release on October 26, 2010 for a MSRP of $39.99. For press assets, please visit the following link: http://bhimpact.gamespress.com/client_page.asp?i=182

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, among others.

Zoo’s software is developed for all major consoles, handheld gaming devices, PCs, and mobile and smart-phone devices as well as the emerging ‘connected services.’ Rather than depending on a relatively limited number of “blockbuster” titles, Zoo publishes a broad stream of titles at compelling values. The Company has a library of approximately 100 games, and targets publishing approximately 50 new games in 2010.

With its innovative content creation site, indiePub Games ( www.indiepubgames.com), Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. indiePub Games is a community of independent game developers and players. Set on fostering the independent gaming community, indiePub Games provides developers with the resources they need to make great games, and gives them an outlet to share their works with a supportive audience. Independent game developers are able to collaborate with the gaming community and ultimately compete for multi-platform publishing contracts. indiePub Games also serves as a destination site for gaming enthusiasts to play the latest in independent games and allows consumers to take an active role in helping independent developers create innovative entertainment software.

For more information, please visit www.zoogamesinc.com.

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Media Contacts

Rachel Belinky

Zoo Games

513-848-8297

pr@zoogamesinc.com

Jessie Comstock

Bender/Helper Impact

310-694-3246

Jessie_Comstock@bhimpact.com