Mastiff/Remington deal
"Teaming up to bring Remington's legendary firearms to Wii", slightly worryingly.
SAN FRANCISCO, Calif. - Oct. 2, 2009 - Mastiff, a leading publisher of interactive entertainment and Remington Arms Company, Inc. announced today that they will be teaming up to bring Remington's legendary firearms to Wii™.
Mastiff established itself as a publisher of quality outdoor action titles with Deer Drive, its popular deer-hunting title for Wii, and the upcoming Shimano Xtreme Fishing, also for Wii. Mastiff's outdoor sports videogames emphasize playability and fun, offer multiplayer action and always stay true to the spirit of their sport. The result is engaging, easy to play but hard to master games perfect for playing alone or sharing with friends, be they gamers, outdoorsmen or both.
Remington is the industry-leading producer of shotguns, rifles and ammunition for the hunting and shooting markets and is one of the most recognizable names in outdoor sports. Designed with the specific needs of the end user in mind, Remington firearms are the guns of choice in duck blinds, on trap fields and in hunting camps across America.
"We're honored to be partnering with Remington Arms Company," said Bill Swartz, Head Woof of Mastiff. "I grew up with Remington. My dad was an avid hunter and a fan of the brand. I still remember as a child when an A on a spelling test earned me what my dad called 'a boy-sized 22 rifle.' Naturally, it was a Remington. To be working with Remington now is thrilling."
"Mastiff's success with outdoor sports games coupled with their commitment to quality and attention to detail make them a great fit for the Remington brand" said Marc Hill, Chief Marketing Officer for the Freedom Group Family of Companies, including Remington Arms Company, Inc. "Introducing hunting and the shooting sports to youth and non-shooters, is a key strategy for Remington, and we're incredibly excited to share our passion in the Remington Great American Bird Hunt game.
Remington Great American Bird Hunt for Wii will be released for distribution nationwide in October 2009.
About Mastiff
Mastiff is a publisher of interactive entertainment with offices in Tokyo and San Francisco. Recent titles from Mastiff include IGN Editor's Choice award winner Moon for Nintendo DS™ and Deer Drive for Wii. Please visit www.mastiff-games.com for more information.
About Remington Arms Company, Inc.
Remington Arms Company, Inc., headquartered in Madison, NC, designs, produces and sells sporting goods products for the hunting and shooting sports markets, as well as solutions to the military, government and law enforcement markets. Founded in 1816 in upstate New York, the Company is one of the nation's oldest continuously operating manufacturers. Remington is the only U.S. manufacturer of both firearms and ammunition products and one of the largest domestic producers of shotguns and rifles. The Company distributes its products throughout the U.S. and in over 65 foreign countries. More information about the Company can be found at www.remington.com.
Michael Meyers Public Relations
Michael Meyers
925.551.8080
michael@mmpr.com