Mastertronic acquires Redback Sales

Budget publisher Mastertronic has acquired specialist sales agency Redback Sales.

Redback specialises in worldwide sales, licensing and distribution agreements and works for a number of third-party publishers and developers.

"We're very pleased to add an established and successful sales agency to our portfolio," said Andy Payne, MD of Mastertronic Group.

"We already have a mix of products and services and a reputation forged on the principle that our customers come first. This move will be the foundation stone upon which we will expand ours and our customers' sales further overseas and also allow us the bandwidth to support multiple formats."

Redback's James Cato will take on the role of group sales director, where he will be responsible for Mastertronic's games labels Sold Out, PC Gamer Presents, MAD, Just Flight and Blast.

"Mastertronic has impressed me with its strategic plans," said Cato.

"The extra resources and infrastructure that the Group provide will boost the existing Redback customers' product sales and that can only be good news for us and them."