Master Chief As You Have Never Seen Him Before

UK - 30th November, 2006 - Microsoft Game Studios and Bungie Studios today unveiled more details on the worldwide debut of a new Halo 3 teaser ad. The ad will be aired on Xbox.com in Europe around 02.15 GMT on Tuesday 5th December. Gamers can experience Master Chief as they have never seen him before during the 60 second ad.

The ad will air in North America during ESPN® Monday Night Football on the 4th December and for the first time ever, will be simultaneously aired in Europe on Xbox.com. Everyone in the UK will get another chance to see the ad on TV, when it airs on Channel 4 on Friday 15th December at 22.45.

The ad, created by advertising agency McCann Erickson, will provide viewers with a unique and compelling look at Master Chief and the world of "Halo 3." It is easily one of the most anticipated ads of the year. It underscores the innovative approach and driving influence the "Halo" franchise has commanded. The ad will also be available for download exclusively for Xbox 360 users via Xbox Live Marketplace.

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About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows ( http://www.microsoft.com/games), including such franchises as "Age of Empires®," "Flight Simulator" and "Zoo Tycoon®;" Xbox and Xbox 360 ( http://www.xbox.com), including such games as "Gears of War" and franchises such as "Halo," "Fable®," "Project Gotham Racing®" and "Forza Motorsport"; and MSN® Games ( http://www.games.msn.com), the official games channel for the MSN network and home to such hits as "Bejeweled" and "Hexic®."

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 is expected to have a catalog of 160 high-definition games by the end of 2006 and to be available in 37 countries by the end of this year. More information can be found online at http://www.xbox.com/xbox360.

About Xbox Live

Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 24 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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Microsoft, Xbox 360, Xbox, Xbox Live, Halo, Windows, Age of Empires, Zoo Tycoon, Fable, Project Gotham Racing, Forza Motorsport, MSN and Hexic are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, please contact:

Marie-Claire Suter

UK PR Manager - Xbox & Games For Windows

Tel: +44 (0) 118 909 4599

Email: i-maries@microsoft.com

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