Mass Effect 3 named "most promising retail" title of E3

Industry research firm EEDAR has named EA's Mass Effect 3 as its most promising retail title of E3.

"We are excited to see that there was such a high level of interest in Mass Effect 3 during E3, especially when you consider how many amazing games were on display at this year's show," responded Patrick Buechner, developer Bioware's VP of marketing studios.

Executive producer Casey Hudson also tweeted "this is because of all your support during E3!"

Also in the top five of most promising were Battlefield 3, The Elder Scrolls V: Skyrim, Call Of Duty: Modern Warfare 3 and Ubisoft's Assassin's Creed Revelations.

EEDAR gave Mass Effect the title after analysing statistics from both IGN and Game Trailers for the top 500 games at E3. Overall they considered 78 million page views and 45 million media views to determine the levels of consumer interest. The full report is available here.