Mass Effect 2

Guildford, UK – October 16, 2009 – Mark your calendar and lock in your copy of Mass Effect 2 now! Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS) today announced that the epic Shooter/RPG Mass Effect™ 2 will be on store shelves in the UK on January 29. With its larger-than-life hero Commander Shepard, intense shooter action, nuanced characters and a rich storyline, the sequel to the original award-winning opus is one of the most anticipated titles of 2010. In support of the launch, BioWare is releasing unique Mass Effect 2 pre-order incentives* at key retailers in North America and across Europe. Codes for downloading these items will be provided to players who have pre-ordered, usable when the game is released.

“Our fans are in for a genuine thrill in the New Year with Mass Effect 2 – the second installment in the trilogy will be of amazingly high quality,” said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. “BioWare’s fans worldwide have been eagerly awaiting this epic sequel, and we couldn’t be more excited to reward them for pre-ordering by delivering some awesome bonus content!”

Pre-order bonuses include special-ops armor and weaponry that are designed to boost Commander Shepard’s skills and abilities. Terminus Gear includes the powerful Terminus Assault Armor and the M-490 Blackstorm Heavy Weapon. Terminus Armor is designed for use in extreme planetary conditions, increasing run speed and personal shields, and augmenting weapons with an additional magazine of reserve ammo. The M-490 Blackstorm Heavy Weapon generates a high-powered localized gravity well, accelerating particles to near-infinite mass, and ultimately expanding the selection of heavy weapons available to players when they gear up for combat missions in Mass Effect 2.

Inferno Armor will also be available as a separate pre-order incentive. This item is used by officers to monitor battlefield conditions by recognizing elevated heart rates, and regulates sub-systems with extreme efficiency to allow for greater response times – together these abilities translate in-game into a negotiation bonus for Commander Shepard and an increase in run speed and augmented damage from combat powers.

Specific UK retail partners for the two pre-order bonuses will be revealed soon.

The Mass Effect trilogy is an emotionally charged science fiction adventure set in a vast universe filled with dangerous alien life and mysterious, uncharted planets. In Mass Effect 2, players will once again step into the role of the heroic Commander Shepard, commanding their crew of some of the most dangerous operatives from across the galaxy on a mission so challenging that it’s potentially suicidal. Featuring intense shooter action, a rich futuristic storyline, space exploration and emotionally engaging character interaction, the game delivers an unparalleled cinematic experience.

Mass Effect 2 will be available on the Xbox 360® videogame and entertainment system and PC. Follow us on Twitter: http://twitter.com/masseffect2. For more information on Mass Effect 2, go to http://masseffect.bioware.com or www.eagames.co.uk  

*Restrictions apply.

###

About BioWare

BioWare develops computer, console, handheld, mobile and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles, including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, Star Wars®: Knights of the Old Republic™ and Sonic™ Chronicles: The Dark Brotherhood (for the Nintendo DS™). Original BioWare-created intellectual properties include Jade Empire™ and the 2007 Game of the Year, Mass Effect™. With studios in Edmonton (Alberta, Canada), Montréal (Québec), and Austin (Texas), BioWare is hard at work on the epic fantasy roleplaying game, Dragon Age™: Origins, Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer game, Star Wars®: The Old Republic™, as well as several unannounced projects. In 2008, BioWare was acquired by the world's leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit www.bioware.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.