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Marvel: Ultimate Alliance 2

GameStop pre-orders to come with an exclusive playable character, Juggernaut.

Santa Monica, CA – July 2, 2009 – Activision, Inc. is calling on gamers to join the VIP community for Marvel: Ultimate Alliance 2, the highly anticipated sequel to the #1 best-selling Super-Hero action-RPG. Starting today, players can log on to www.MarvelUltimateAlliance.com and become VIP members earning exclusive and early access to insider content such as classified game information and character reveals, Ask-a-Developer sessions, VIP-only screenshots and videos, and community prizes.

Also just launched on www.MarvelUltimateAlliance.com is a casual online web game that puts players in the heart of the Marvel Civil War. Fans get to choose their side among Pro-Registration and Anti-Registration forces and face off in real-time battles to help their side emerge victorious. Fans can join the Marvel: Ultimate Alliance 2 Civil War online game and be eligible for weekly giveaways and prizes, including Xbox 360 Elite consoles, signed memorabilia from Stan Lee, a grand prize of a 42” 1080p flat screen TV and more.

The company also announced in conjunction with GameStop, gamers that pre-order a copy of Marvel: Ultimate Alliance 2 for the PS3 or Xbox 360 from a GameStop store or online at www.GameStop.com will receive an exclusive playable character – Juggernaut.

Incorporating elements of the acclaimed Marvel Civil War storyline, Marvel: Ultimate Alliance 2 allows players to choose their side and team up revered heroes and villains from the largest army of Super Heroes ever, including Spider-Man, Wolverine, Hulk, Iron Man, Deadpool, Venom, Green Goblin and Captain America. Players can combine characters’ powers and unleash astonishing new fusion attacks.

The game is being developed by Vicarious Visions for the Xbox 360, PLAYSTATION 3 system, Wii, PlayStation 2 system, PSP® (PlayStation® Portable) system and Nintendo DS™ and is not yet rated by the ESRB.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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MARVEL and all related Marvel characters and the distinctive likenesses thereof are trademarks of Marvel Entertainment, Inc. and its subsidiaries, and are used with permission. Copyright © 2009 Marvel Entertainment, Inc. and its subsidiaries.Licensed by Marvel Characters B.V. www.marvel.com. All rights reserved. Super Hero(es) is a co-owned registered trademark. Game © 2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.

About Marvel Entertainment, Inc.

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

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