Mario & Sonic at the Olympic Games official launch at HMV Oxford Street

WHAT: Mario & Sonic at The Olympic Games Official Launch

WHERE: HMV London, 150 Oxford Street W1

WHEN: Friday 23rd November from 12 - 3 pm

The official launch for SEGA's, 'Mario & Sonic at the Olympic Games', for the Wii takes place at HMV's flagship store on Oxford Street in London's West End on Friday 23rd November.

The event begins at 12 - noon with appearances from none other than Radio 1's Dick & Dom - who will be competing against each other on the big screen - with Mario and Sonic cheering them on.

This exciting new game for Nintendo Wii and DS system is packed with all-new interactive features and includes 20 authentic Olympic events - played out in stylised Olympic venues. Using the Wii control system, players can have an unparalleled interactive experience and compete using one of 16 characters - 8 from the world of Mario and 8 from the world of Sonic.

For further information and media accreditation please contact:

Lucy Starvis - Lunch PR

0207 575 3215/ lucy@lunchpr.com

Liam McMahon - Coalition PR

02089870123 / liam@coalitiongroup.co.uk