Major League Eating: The Game

SAN FRANCISCO, CALIF. - April 7, 2008 Video game publisher Mastiff announced today its plan to feed the video gaming world - or at least a small part of it. Mastiff will honor each of the 12 foods found in its upcoming WiiWare exclusive release, Major League Eating: The Game with a weekly drawing. Each week, Mastiff will select a 'food of the week' and hold a drawing for gift certificates for that event, uh, 'food.' Anyone can enter - even if you don't own a Wii. Starting April 7, 2008, gamers can head to www.MLEGAME.com to register and (hopefully) win. Even better, Mastiff promised not to force feed you your prize if you do win.

"Professional gurgitory athletics is more than a hobby, more than a sport, more than a way of life. It's an encapsulation of mankind's history and struggle. Every drop of saliva, every bite, every postural tilt of the epiglottis and relaxation of the esophageal sphincter symbolizes the tension between mankind's base nature and the yoke of civilization. While my money is on base nature over civilization, offering free food seemed a civilized thing to do and a great way to hedge my bets" says Bill Swartz, Head Woof at Mastiff.

WiiWare ^TM , Nintendo's new downloadable game service for the Wii ^TM console, which launches May 12 in North America. Major League Eating: The Game will be available for download some time in May 2008. The official Major League Eating: The Game website launches on April 7, 2008.

The game features the world's greatest gurgitory athletes competing across a variety of foods and venues. Built much like a classic fighting game and deeper than a Chicago style deep-dish pizza, MLE: The Game requires players to master a smorgasbord of offensive and defensive weapons including bites, burps, belches, mustard gas and jalapeño flames while cramming and chewing food at a world-class pace. It's not for the faint of heart, the slow of reflex, or those with an overly strong aversion to a Technicolor reversal of fortune.

Major League Eating: The Game uses the Wii Remote to simulate a variety of eating techniques including the cram, toss, and 'typewriter.' Burp-offs and Hot Potato challenges during the contests keep the competition intense and eaters on their toes.

Major League Eating: The Game is for one or two players, offers online play and a leader board.

Major League Eating, the professional league which oversees all top eating events in the nation, including the Nathan's Famous Fourth of July International Hot Dog Eating Contest, counts among its members Takeru Kobayashi, the Japanese eating phenomenon, and American Joey Chestnut, current champion of the world.

About Mastiff

Mastiff is a publisher of interactive entertainment with offices in Tokyo, San Francisco and Los Angeles. Titles from Mastiff include Gurumin for PSP® (PlayStation®Portable) system, Dr Sudoku for the GameBoy Advance, Pump It Up: Exceed, and La Pucelle: Tactics, which was awarded an Editor's Choice Award from leading gaming website, IGN.com. Other releases include Gungrave: Overdose, Technic Beat and Top Gun: Combat Zones. Please visit www.mastiff-games.com for more information.

About Major League Eating

Major League Eating (MLE), the world governing body of all stomach-centric sport, conducts more than 80 events annually, including the Nathan's Famous Fourth of July International Hot Dog Eating Contest in Coney Island, N.Y. Last year, MLE produced six hours of original programming on Spike TV and ESPN. The MLE competitive eating community, which numbers more than 8,000 veteran and rookie athletes, travels the nation in search of top titles and the glory that they provide.

Michael Meyers PR

Michael (Diner Sliders) Meyers

email: michael@mmpr.com

phone: 925.551.8080