Major League Baseball 2K10

FOR IMMEDIATE RELEASE

New York, NY - January 28, 2010 - 2K Sports announced today that they will give away an unprecedented cash prize in the amount of $1,000,000 to the first person who throws a verified perfect game in Major League Baseball® 2K10, the next iteration of the popular Major League Baseball® 2K series, prior to May 2, 2010. The special contest, available for the Xbox 360® video game and entertainment system from Microsoft through the Xbox LIVE® online entertainment network and PlayStation®3 computer entertainment system through the PlayStation®Network*, illustrates 2K Sports' dedication to delivering vastly improved gameplay and pitching mechanics this season in Major League Baseball 2K10.

"You don't see too many perfect games thrown in MLB 2K, but we've seen it happen," said Jason Argent, vice president of marketing at 2K Sports. "Our goal is to celebrate and highlight Major League Baseball 2K10's superior pitching and hitting mechanics this season, while also giving one of our loyal fans the thrilling opportunity to be rewarded with a lot of money."

"Every baseball fan knows pitching a perfect game is one of the most difficult and rarest accomplishments in all of sports, and that's what makes this million dollar contest so compelling," said Evan Longoria, All-Star third baseman for the Tampa Bay Rays and cover athlete for Major League Baseball 2K10. "This is the chance of a lifetime, and I'm excited to see fans really try to go for it in Major League Baseball 2K10. I just hope they don't try against the Rays, because my teammates and I aren't going to make it easy on them."

Fans will be able to participate in the $1,000,000 Major League Baseball 2K10 contest beginning on March 2, 2010 at 12:01 AM PST, and ending on May 1, 2010 at 11:59 PM PDT. To compete, gamers must play in MLB Today mode, select from any of the available matchups, and then choose the option to participate in the ‘Major League Baseball 2K10 contest' that will automatically default to the proper gameplay settings according to the official gameplay rules. Entries must be recorded via camera or digital video recorder in compliance with guidelines provided by 2K in the Official Rules, and all eligible entrants must submit a copy of their recording in its entirety for verification. Submissions will only be accepted on DVD. To ensure accuracy in the verification and submission process, 2K Sports has partnered with Twin Galaxies International, the worldwide authority on video game world records, and provider of scores to Guinness World Records that are published in the Guinness World Records: Gamer's Edition. For more information about the $1,000,000.00 Major League Baseball 2K10 contest, please visit: www.2ksports.com/perfectgame.

Developed by Visual Concepts, a 2K Sports studio, Major League Baseball 2K10 is rated E for Everyone by the ESRB and will be available on March 2, 2010 for Xbox 360, PlayStation 3 system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, WiiTM system, Nintendo DSTM and Windows PC. For more information about Major League Baseball 2K10, please visit www.2ksports.com/games/mlb2k10.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Game must be played on Xbox 360 or PlayStation 3. Open to legal residents of the 50 United States and the District of Columbia (D.C.), who are 18 or older (excluding residents of AZ, CT, MD, ND, and VT). Void in AZ, CT, MD, ND, VT and where prohibited. Begins on 3/2/2010 at 12:01 AM PST and ends at 11:59 PM PDT on 5/1/2010. Contest subject to, and entrants agree to be bound by, the official rules published at www.2ksports.com/perfectgame. Grand prize is subject to winner verification. Grand prize will be awarded only if an entrant throws a perfect game by 5/2/2010 in accordance with the official rules. Official Rules will be posted prior to contest start.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM and iPod® touch. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Major League Baseball, Minor League Baseball and Hall of Fame trademarks and copyrights are used with permission of Major League Baseball Properties, Inc., MLB Advanced Media, L.P. and the National Baseball Hall of Fame, respectively. All rights reserved. Visit the official website at MLB.com. ©MLBPA - Official Licensee, Major League Baseball Players Association. Visit the Players Choice on the web at www.MLBPlayers.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, and the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation and negative tax or other implications for the Company resulting from any accounting adjustments or other factors). Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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CONTACT:

Bryan Lam Ryan Jones

2K Sports Access Communications for 2K Sports

(415) 507-7677 (415) 844-6295

bryan.lam@2ksports.com rjones@accesspr.com

Meg Maise (Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com