Majesco Entertainment Announces Apparel And Collectibles For 'Bloodrayne' Franchise
New Licensing Initiatives Join ‘BloodRayne’ Film Releasing January 6th in 2,500 theaters
EDISON, N.J., September 19, 2005 - Leveraging the success and popularity of its BloodRayne franchise, Majesco Entertainment Company (NASDAQ: COOL), today announced several new licensing agreements: Ripple Junction will be releasing a branded apparel line and United Cutlery will be introducing a limited edition set of collectible blades, modeled after those worn by BloodRayne in the game.
In June 2004, Majesco announced it had licensed the BloodRayne movie rights to Boll KG and Brightlight Pictures. Due out in early 2006, the movie stars Oscar Award-Winning Actor Sir Ben Kingsley who plays BloodRayne's father Kagan, and Kristanna Loken, best known for her role opposite Arnold Schwarzenegger in T3: Rise of the Machines , as Rayne.
"Our BloodRayne licensing initiatives are a strategic way to introduce the popular brand to a new and broader audience," said Ken Gold, Vice President of Marketing for Majesco. "We look forward to working with our licensees to help make their product introductions a success."
Additional information about BloodRayne can be found at the official site: www.bloodrayne2.com.
About Majesco Entertainment Company
Majesco Entertainment Company (NASDAQ: COOL) is an innovative provider of digital entertainment products and content. The Company's diverse product lineup includes forthcoming video games such as Aeon FluxTM, JAWSTM Unleashed and InfectedTM for the PSPTM (PlayStation®Portable), as well as digital entertainment products like Frogger® TV Arcade. Utilizing its proprietary video compression technology, Majesco plans to offer Game Boy® Advance Video versions of the beloved DreamWorks Animation movies Shrek, Shrek 2 and Shark Tale. More information about Majesco can be found online at www.majescoentertainment.com.
Safe Harbor
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; competitive factors in the businesses in which we compete; continued consumer acceptance of the gaming platforms on which our products operate and our products; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.