Majesco Entertainment And DreamWorks Enter Worldwide Agreement To License “Shrek,” “Shrek 2” And “Shark Tale” For Game Boy® Advance Video
Beloved Animated Movies Join Successful Game Boy Advance Video Category To Deliver The Next Wave In Portable Entertainment
EDISON, N.J., July 25, 2005 -Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of digital entertainment products and content, today announced a worldwide licensing agreement with DreamWorks SKG to publish Game Boy ® Advance Video versions of the studio's successful animated movies, "Shrek," the first-ever winner of the Academy Award® for Best Animated Feature, "Shrek 2," the third highest-grossing movie ever* and the number one animated film of all time** and the Academy Award®-nominated "Shark Tale."
These titles have an enormous combined box office total of more than $1.8 billion worldwide, and mark the first full-length feature films to be released by Majesco as part of its Game Boy Advance Video line, which has sold approximately 3 million units since first introduced in 2004. The company's proprietary video compression technology will enable fans to view these modern-day animated classics in full video and audio using a standard Game Boy Advance Video cartridge. Priced at $19.99, the "Shrek," "Shrek 2" and "Shark Tale" Game Boy® Advance Video titles will debut at retail in October 2005.
Under terms of the three-year deal, Majesco will exclusively distribute videos of DreamWorks' "Shrek," "Shrek 2" and "Shark Tale" for use on the Game Boy Advance, Game Boy Advance SP, Nintendo DS and the upcoming Game Boy Micro.
"Majesco is delighted to bring these great DreamWorks films to the massive worldwide Game Boy audience of more than 66 million consumers," said Jesse Sutton, President of Majesco. "These films have entertained people of all ages on multiple formats and we hope to continue that same success with our Game Boy Advance Videos ."
"DreamWorks Home Entertainment is excited to be partnering with Majesco," said Kelley Avery, head of worldwide home entertainment at DreamWorks. "Through this new technology, kids can now access the great 'Shrek' movies and 'Shark Tale' wherever they go. This is all part of our commitment to find compelling partnerships and expand our audience reach."
"Nintendo is thrilled to have these great titles for Game Boy Advance," says Reggie Fils-Aime, Executive Vice President Sales and Marketing, Nintendo of America Inc. "Majesco's ability to offer consumers full-length movies pushes the functionality of Nintendo's handhelds to a whole new level."
About Majesco Entertainment Company
Headquartered in Edison, NJ, Majesco Entertainment Company (NASDAQ: COOL) is an innovative provider of digital entertainment products and content. The Company's diverse product lineup includes forthcoming video games such as Aeon FluxTM and JAWSTM Unleashed, as well as videos for handheld systems via its platform-independent video compression technology; and digital entertainment products like Frogger® TV Arcade. More information about the Company can be found online at www.majescoentertainment.com.
About DreamWorks Animation SKG
DreamWorks Animation SKG (NYSE-DWA) is devoted to producing
high-quality family entertainment through the use of computer-generated (CG) animation. Utilizing world-class creative talent and state-of-the-art technological capabilities, the company is committed to making two computer-animated feature films a year that appeal to a broad movie-going audience.
About DreamWorks SKG
DreamWorks SKG was formed in October 1994 by its three principal partners -
Steven Spielberg, Jeffrey Katzenberg and David Geffen. The studio is actively involved in the production of live-action motion pictures and network and cable television programs, and the distribution of animated feature films, as well as home video entertainment.
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