Mafia II

MEDIA ADVISORY

Windsor, UK – November 23, 2010 – 2K Games announced today that Joe’s Adventures*, the third action-infused downloadable add-on pack for the epic crime-action game, Mafia® II, is now available for download worldwide from the PlayStation®Network for the PlayStation®3 computer entertainment system, Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft and Windows PC. Joe’s Adventures expands the intense narrative of Mafia II with over six hours of new gameplay for 800 Microsoft Points.

Joe’s Adventures puts players in the shoes of Joe Barbaro as he rampages through Empire Bay i n the wake of Vito Scaletta’s prison sentence. Joe must uncover the traitor who betrayed Vito while overcoming the challenges of moving up the ranks in the mob. Impulsive and unpredictable, Joe’s brash personality is reflected in his unique sense of style and flare that can be seen in his new wardrobe pieces that are available in the add-on content. Joe’s love of luxury – and the ladies – doesn’t end there; Joe’s Adventures also includes a hot new Delizia Grandeamerica sports coupe, nine new classic 1940s and 1950s tunes, and 20 new Playboy collectibles. Joe will paint the town red with blood in vibrant and visceral shootouts in a new supermarket, wreaking havoc in the colourful Cathouse, beating down rival gang members and street thugs with his unique fighting style, and experience experiencing dramatic pursuits across a frozen lake.

In addition to the main narrative, Joe’s Adventures offers arcade-style city quests where players rack up points that are immediately posted to the improved online leaderboard system, providing extensive replayability as they rise to the top of the ranks.

Through a compelling narrative, Mafia II transports gamers into the dark and unforgiving world of the Mafia. The fiction is enhanced by a sophisticated, era-evoking atmosphere that meticulously replicates the clothing, cars, music and advertising of 1940s and 1950s America. Players will easily become immersed in the game's cinematic Hollywood-style experience with strong, believable characters in a living, breathing metropolis. By fusing action-packed gameplay with white-knuckle driving and an epic gangster story, Mafia II is the industry's most compelling mob game to-date.

Mafia II was developed by 2K Czech, the same creative team behind the award-winning, genre-defining Mafia® , which captivated millions of gamers around the world. Mafia II is rated BBFC 18 is currently available worldwide.

For more information on Mafia II , please visit www.mafia2game.com.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

* Standalone Mafia II product required to operate.

###