Mafia 2

New York, NY – August 12, 2010 – 2K Games announced today a trifecta of community and social events leading up to the launch of Mafia ^® II, the epic action-crime game forthe PlayStation ^® 3 computer entertainment system, Xbox 360 ^® video game and entertainment system from Microsoft and Windows PC. The Mafia II Hit List application is now live on Facebook for social media addicts to put out hits on their friends and enemies. Players on Pandora can also listen to a Mafia II Mix Tape that includes some of the 120 notable songs from the 40’s and 50’s featured in the game, as well as other songs from the period. And finally, mobsters will take to the streets with three red-carpet community launch events in Chicago, Miami and New York City, hosted by leaders in the gaming community - Gamertag Radio and SFX-360.

The Mafia II Hit List application on Facebook offers social media aficionados the ability to be a mob boss and put hits out on their friends. The most destructive mob bosses will get ranked on the Top 5 Hitmen and Top 5 Most Wanted hit lists. To put a hit out on someone, visit http://apps.facebook.com/mafiahitlist/.

Music lovers everywhere will enjoy the Mafia II Pandora Mix Tape on Pandora, which includes artists from the game soundtrack, such as "Ain’t that a Kick in the Head" by Dean Martin, “Boom Boom” by John Lee Hooker, "Mambo Italiano" by Rosemary Clooney, "It Don’t Mean a Thing" by Duke Ellington, and "Rave On" by Buddy Holly, as well as other music from the period. To listen, visit www.mafia2game.com/pandora.

Getting made isn’t always easy, but you can party like a Made Man at the Mafia II Community Launch Events. Gamertag Radio and SFX-360 will be hosting Mafia II Community Launch Parties in Chicago, Miami and New York City. Sponsored by 2K, Sony Computer Entertainment America, NVIDIA and Playboy, these events will take place:

The NYC and Miami events are co-sponsored by Scion, KontrolFreek, Game Juice and Crazy Hood Productions. All of the community launch events will feature fabulous giveaways, including T-shirts, posters and more! The Mafia II demo will also be available for gamers to experience in 3D Vision Surround. In addition, attendees can have their 3D picture taken in a photo booth. For more information on these events, please visit: www.gamertagradio.comor www.sfx-360.com.

The world of Mafia II is dark, unforgiving and utterly transporting. It is an immersion into a cinematic Hollywood-style experience that recreates the look and feel of 40’s and 50’s with explosive gunplay and car chases. The immersive narrative centers on Vito, an Italian-American trying to escape the life of a poor immigrant by becoming a Made Man. He plummets headlong into organized crime as he and his friend, Joe, try to make it on the streets. They quickly learn that life as a wiseguy isn’t quite as untouchable as it seems.

Mafia II will be available on August 24 in North America, August 26 in Australia and August 27 internationally, for the PlayStation 3 system, Xbox 360 and Windows PC. Mafia II is rated M for Mature by the ESRB. A consumer demo is currently available for all platforms and to learn how to download, please visit www.mafia2game.com/demo.For more information on Mafia II, please visit www.mafia2game.com. For information on how to pre-order the game, please go to: www.mafia2game.com/preorder. To get immersed in the mob experience, please visit: www.mafia2game.com/frankiepotts.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Facebook ^® is a registered trademark of Facebook Inc.

CONTACTS:

Jennie Sue

2K Games

(415) 507-7861

pr@2kgames.com

Chase

Access Communications for 2K Games

(415) 844-6289

chase@accesspr.com