Machinarium

Brighton/London/Paris - 5th March 2010 - Lace Mamba Global today announce that Machinarium: Collectors Edition is now available online and at all major retail outlets for purchase.

With the phenominan of the download and stunning reviews averaging 85% (Metacritic 04/03/2010) the "Collectors Edition" has given the lovers of Machinarium the option to purchase a whole bag of goodies including (A2 poster, separate music CD, MP3 download, 56 page walkthrough) and Lace Mamba have seen this become an instant success.

As of 4th March 2010 Machinarium: Collectors Edition was sitting pretty on Play.com's pre-order chart at number 8 above the likes of AAA franchises such as "Splinter Cell" and "Crysis 2" which Lace Mamba are delighted about.

Lace Mamba's UK Sales Manager Glenn Hayes says of this " We are really excited about the release of the "Machinarium: Collectors Edition" and it shows that with the right marketing tools independant games can be a success. We have seen the pre-orders in the last week rise constantly and to achieve top 10 pre-orders on Play.com is a massive pat on the back for everyone who has made this happen. UK retail has also been very supportive over this product and we are looking forward to the success that it will bring over the forth coming months"

Machinarium is a point-and-click adventure in which gamers take on the role of a robot who has been exiled to the scrap heap. Players must use logic, collect important items, and solve environmental puzzles to get the robot back into the grand city of Machinarium so he can rescue his girlfriend, save the head of the city, and defeat the bad robots from the Black Cap Brotherhood. Dialog is expressed via gestures and cartoon thought bubbles the hand-drawn visuals of Machinarium are what earned the game the "Excellence in Visual Art" award.

The retail version has released at £19.99 and will include a huge array of added materials including:

Machinarium has continued to receive rave reviews from the media with an average score of 85% and has been voted one of the most outstanding games of 2009 and 2010.

Review copies for the game are available now so please contact jennie@lm-global.net to obtain codes for review.

For all UK sales enquiries please contact glenn@lm-global.net

For all European sales enquires contact: thomas.ormond@lm-global.net

About Lace Mamba Global.

Jason Codd on the recent formation of the label:

“The formation of Lace Mamba Global is a massive step for Mamba Games and we are delighted that this will give us the next step needed to move into next generation and become a real player. Lace Group are the largest DVD distributor in the UK and they have masses of experience and a terrific team, this merger can only be positive and we have been impressed by the visions they have for the video games market. Bringing together the 2 teams to create a large organization will allow us to fulfil our ambitions and we are already planning our PS3 and X360 development strategy for 2011. We will still be independent and look to work with studios of all sizes but of course with the financial investment, we now have substantial budgets to work with and we will be carefully selecting the products that we feel will work in our schedule".

The two companies bring a wealth of knowledge and experience to the table.

Mamba Games was set up by Robert Neilson in 2008 and since then the team and the catalogue has grown substantially. However as reliable and cost effective production, sales and distribution is key for any company and more so for an independent publisher in the current climate Mamba have now joined forces with Lace.

Lace Group, headed by Adam Lacey has a fully established production and sales team based in the UK that work closely alongside their sales partner Sony DADC so that Lace are able to ensure a smooth process from delivery of assets through to retail.

With every aspect now in house LMG are focused at establishing themselves as a serious competitor in the games market- globally.

Adam Lacey of Lace International explains why he thinks the formula will work,

"we are independent, focused and very experienced in the market place. Mamba brings a huge amount of ambition and expertise to the table with an established network of global customers and sales and distribution agreements in place. We intend to really shake up the games market and become a very creative and dynamic force in the games business over the coming months and years".

Links:

www.mamba-games.co.uk/