Lux-Pain

Glendale, CA – November 13, 2008 – Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames, in conjunction with Marvelous Interactive Inc. and developer Killaware, announced today that Lux-Pain for Nintendo DS™, the all-new text-based adventure game, will set its “eye” on North America in March 2009.

Showcasing the work of hot Japanese animator Robin Kishiwada, whose credits include cover illustrations for Eureka Seven series, Lux-Pain features music composed by Kenji Ito, well-known for the music in SaGa, Mana, and Culdcept series’, and Yasuyuki Suzuki, of Operation Logic Bomb, Tail of the Sun, and Space Invaders Extreme fame.

Lux-Pain is set in historical Kisaragi City, a town plagued by mysteries from small mishaps to murders - with no logical explanation as to why these events occur. It seems “Silent”, a worm born through hate and sadness, has infected humans and forced them to commit atrocious crimes. The hero's parents are victims of such crimes. To avenge his parents, Atsuki goes through a dangerous operation to acquire Lux-Pain in his left arm, a power so strong that his left eye turns golden when using it to seek and destroy Silent for good.

"Here at Ignition, we are a focused team of passionate gamers who are always on the look for unique, quality games," said Ajay Chadha, President of Ignition Entertainment. “We are delighted to have the opportunity to work with Marvelous again to bring the profound adventure of Lux-Pain to gamers everywhere!”

“We are very excited to be working with Ignition Entertainment to bring Lux-Pain to the U.S." said Yasuhiro Wada, Managing Director of Marvelous Entertainment. “Lux-Pain is engrossing and blood-chilling and we hope gamers will become addicted to Atsuki and the darkness of Kisaragi City.”

Lux-Pain Features Include:

• Investigate your surroundings and gather hints by conversing with characters in the game

• Explore the massive world of Kisaragi City

• Use your stylus to conduct autopsies of Silent worms found throughout the game

• Psychic Powers enable you to save potential victims from Silent. Use your stylus to find the parasite before it reaches the heart of the victim.

For assets including fact sheets, screens and artwork please contact Susan Hale, Executive Director of Public Relations at Ignition Entertainment via email susan@ignitionusa.com or by phone (818) 502-5387 to receive your password to the all-new Ignition Entertainment Press Center.

ABOUT IGNITION ENTERTAINMENT LTD:

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. At www.ignitionusa.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India’s foremost Media & Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

ABOUT MARVELOUS ENTERTAINMENT INC.:

Marvelous Entertainment is a leading Japanese creator of interactive entertainment with such esteemed franchises as Harvest Moon, Rune Factory, Luminous Arc and No More Heroes under their corporate umbrella. More information on Marvelous Entertainment can be found at http://www.mmv.co.jp

© 2008 All rights reserved by Marvelous Entertainment Inc.

Written & Developed by Killaware