LUCINDA GREEN EQUESTRIAN CHALLENGE RIDES ON TO PS2 AND PC IN JUNE 2007
PRESS RELEASE
Boca Raton, FL - Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NASDAQ: SSTR), today announced that it has signed an agreement with Red Mile Entertainment for distribution and licensing rights for Lucinda Green's Equestrian Challenge in all PAL territories excluding Australia and New Zealand. The title will be available on PS2 and PC formats. This family-friendly game delivers a fun, realistic portrayal of the equestrian sport under the tutelage of record breaking Badminton rider and former world champion Lucinda Green.
Lucinda Green is considered one of the world's greatest riders. She is best known for winning the Badminton Horse Trials a record six times, the first of which came at the age of 19. Lucinda has also competed in the Olympic Games, European and World Championships.
From the luxury of her country estate, Lucinda Green will guide players through the basics of equine mastery. The coaching includes lessons on how to improve the mental and physical state of a horse, dressage, cross country, and show jumping. Once players have mastered Green's lessons they will progress to the official Grand-Slam Equestrian events, where they will be evaluated on timing, control and even appearance. The more you train with your horse, the better they will perform. Fans of horse riding will also be thrilled at the customization features that allow players to create unique elements for their riding duo, including style of clothes, face markings, patterns and breed.
Equestrian Challenge has been developed by IR Gurus, Australia's leading multi-platform game development studio, which has created award-winning, best-selling titles for more than 10 years. IR Gurus' games include Heatseeker, the multi-award winning World War II combat flight game Heroes of the Pacific, the AFL Premiership Series, the record-breaking Gaelic Games: Football, Mary King's Riding Star and the Equestriad series of equine games.
Ian Higgins, CEO of Empire, commented, "The game is perfect for horse-lovers everywhere and also offers plenty for those who enjoy a challenging sports simulation game. It's a perfect family game."
Clive Kabatznik, CEO of Silverstar, stated, "This exciting title adds a new dimension to Empire's upcoming release schedule. Not only does it provide us an entree into the fast growing equestrian game market but also provides an additional boost to Empire's revenues during the current fiscal quarter."
Key features of Lucinda Green's Equestrian Challenge include:
Multiple difficulty levels for players of all ages;
Four officially licensed Grand-Slam Equestrian events: Badminton, Burghley, Adelaide and Kentucky;
Players can customize their rider and horse with thousands of combinations to create their own unique duo;
Hundreds of unlockable items available for players to uncover, including clothes, ribbons and prize;
The world's top event riders appear in the game, including Phillip Dutton, Karin Donkers, and Mary King.
Lucinda Green Equestrian Challenge is scheduled for release on the 1st June 2007 for the PC and PlayStation 2 at a RRP of £19.99.
About Empire Interactive:
Empire Interactive is a leading publisher of interactive entertainment software that has been established for 18 years. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, France Italy and Spain. The company develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com
About Silverstar Holdings:
Silverstar Holdings Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive. PLC and Strategy First, Inc. as well as a stake in Magnolia Broadband.
Strategy First, Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Magnolia Broadband is a fabless semiconductor company and innovator of radio frequency (RF) solutions for the cellular industry.
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.
For further information please contact:
Doug Johns, 1-UP Media, doug@1-upmedia.com
Tel +44 1243 784456 or Mob: +44 7711 086573
Paul Benjamin, Xplosiv, paul.benjamin@empire.co.uk
Tel +44 (0)20 8343 7337