LOVEFiLM on PS3

For immediate release

Sony Computer Entertainment UK (SCE UK) and LOVEFiLM, a leading European film subscription service, announce a groundbreaking partnership to bring LOVEFiLM to millions of PlayStation®3 (PS3T) users across the UK. An agreement between the companies will see LOVEFiLM become an official PS3 integrated subscription film service partner. LOVEFiLM subscribers will be able to stream the UK's largest choice of subscription titles directly to their TVs, through their PS3s and open a new world of interactivity with LOVEFiLM.

The partnership will soon take LOVEFiLM, currently with 1.4 million subscribers, into PS3's three million-and-growing UK households. It is the most significant extension to date of LOVEFiLM's direct-to-TV rollout which began in March when LOVEFiLM launched on SONY BRAVIA Internet Video TVs, Blu-ray players and Blu-ray Home Theatre kits.

LOVEFiLM Chief Executive, Simon Calver, said,

"This is game-changing for LOVEFiLM and transformational for the UK home entertainment market as a whole. PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post. To become PS3's partner for our service is a tremendous endorsement of the value, choice and convenience offered by LOVEFiLM."

The LOVEFiLM service will become available on the XMB (Xross Media Bar) on all internet-connected PS3s, providing most members of LOVEFiLM on subscription packages access to thousands of titles from major studios and independents, streamed instantly to their TV via their PS3, in addition to the rental by post services. Members will be able to scroll through titles on the page, also search through categories including 'Pick of the Week', 'Most Watched' and 'Highest Rated', view ratings and search through the LOVEFiLM instant offering by title, actor and genre. LOVEFiLM will offer any PS3 users who are not already LOVEFiLM subscribers, exclusive incentives to join the service, including free trials.

"We know there is a huge interest within our audience for film, and so the addition of LOVEFiLM to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3," said Ray Maguire, MD of Sony Computer Entertainment UK. "LOVEFiLM has a proven track record of success and innovation in the film distribution field and is a very welcome addition to the PlayStation family that I'm confident PlayStation gamers will embrace enthusiastically."

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For further information please contact the LOVEFiLM.com press office at Mischief on 0207 100 9999 or lovefilm@mischiefpr.com

NOTES TO EDITORS

About LOVEFiLM

. In a little over 6 years, LOVEFiLM has become a leading European film subscription service, combining the benefits of DVD rental by post and, more recently, watching movies online via the LOVEFiLM Player (on the PC or streamed to the TV). Customers can therefore choose how they want to watch from a selection of over 67,000 titles, including HD/Blu-ray DVDs, video games and digital streaming.

. LOVEFiLM has over 1.4 million members and operates in the UK, Sweden, Norway, Denmark and Germany . LOVEFiLM weekly newsletters reach over one million members . LOVEFiLM was a pioneer in digital film delivery in the UK and has recently launched the LOVEFiLM Player with thousands of digital titles available for members to watch on their TV or PC. The LOVEFiLM Player is available to all users of LOVEFiLM. For those on an Unlimited package the service comes at no extra cost. Premium titles are available to everyone on a pay-per-view basis, and a number of titles are available to all site visitors for free with advertising support . The LOVEFiLM Player is becoming available through a range of internet-enabled devices - including Sony and Samsung - taking LOVEFiLM directly into members' living rooms through their TV sets . LOVEFiLM customers have generated 80 million ratings, 843,000 member reviews and generate around 2 million trailer views per month - information which helps LOVEFiLM to promote the most relevant titles for customers to choose from . LOVEFiLM also sells DVDs, Blu-ray and video games through the LOVEFiLM shop . LOVEFiLM is Hitwise's 2009 Number 1 website based on market share of visits among all UK websites in the Entertainment - Movies industry  (ranked 4th in the Shopping and Classifieds - Video and Games industry) . LOVEFiLM offers a range of rental options in each market with free postage and no late fees.  In the UK these include £3.99 a month allowing members to have one DVD at a time (limit of two per month. Does not include online viewing), £5.99 a month for one DVD at a time (limit of three per month plus 2 hours online viewing ), £7.99 for two DVDs at a time (limit of four per month plus 4 hours online viewing), £9.99 a month for one DVD out at a time (Unlimited DVDs by post and online viewing), £12.99 for two at a time (Unlimited DVDs by post and online viewing) and £15.99 gives the option for three DVDs at a time (Unlimited DVDs by post and online viewing).  Members on an Unlimited package have access to the LOVEFiLM Player at no extra cost . LOVEFiLM also offers a range of video games rental options in the UK market to support gaming across XBox 360, Xbox, PS3, PS2, Wii and DS.  These include £5.99 a month for one disc at a time (limit of three per month. Does not include online viewing), £9.99 a month for two discs at a time (limit of three per month plus 4 hours online viewing), £14.99 a month for two discs at a time (Unlimited discs by post and online viewing) and £18.99 for three discs at a time (Unlimited discs by post and online viewing), all with free postage and no late fees . LOVEFiLM UK awards include: British Video Association's award for the UK's Best Rental Service in 2005, 2006, 2007 and 2008, won the fast-growing media company Media Momentum award in 2005, 2007 and 2008, UK technology - Innovation & Growth award for Mediatech Impact of the Year 2008, Home Entertainment Week awards for Rentailer of the Year 2007 and 2008, the 2008 Fast Growth Business Award for Retail/Leisure business of the Year, featured in The Sunday Times top 100 fastest growing private technology companies in 2010, 2009, 2008, and 2007, awarded 3rd place in The Sunday Times top 100 private equity-backed companies with the fastest-growing profits in 2010, a finalist in the National Customer Service Awards 2008, finalist in the Retail Week awards 2009, awarded 5th place in the Deloitte Fast 50 UK 2009, awarded 22nd place in the Deloitte Fast 500 EMEA fastest growing public and private technology companies and named Company Of The Year at the Growing Business Awards 2009 . The group currently works with major partners in the UK including Tesco, easy Group, CD Wow, Guardian News Media, Odeon and Vue Cinemas, some of whom offer a fully white-labeled online DVD rental service

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSPT (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 38 million units have been sold globally and continue to be sold at a record level.  Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 146.1 million systems worldwide.  Since its launch at the end of 2004, over 62.7 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.  With the huge increase in interest and accessibility of network applications and network gaming, over 54 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 1.1 billion items have been downloaded.

More information about PlayStation products can be found at www.playstation.com.

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