LOVEFiLM Enters The Gaming Market

News by GamesIndustry.biz Contributor

Published on Aug. 24, 2005

LOVEFiLM.com, Europe's leading online DVD rental service, is breaking new ground by entering into the computer games market and launching an online games rental service.

As from Thursday 25th August 2005, LOVEFiLM will be the first online DVD rental service to offer console games alongside DVDs. LOVEFiLM will launch with the top PlayStation 2 chart titles which will run alongside the current DVD rental service using the same principles - no late fees, no due back dates and free postage for the return of all games.

Not only is games rental a natural and logical extension for LOVEFiLM, it is a also a response to the needs of its members - a survey of over 120,000 LOVEFiLM members revealed that 50% would like to be able to rent games alongside their DVDs.

In 2004, LOVEFiLM grew an incredible 530% and this brand extension into games rental looks set to enhance this growth even further. LOVEFiLM is fast becoming the entertainment portal with DVD rental, in-depth and accessible film content, interviews, competitions & quizzes, and now the launch of PS2 games rental.

Simon Morris, Marketing Director at LOVEFiLM.com commented: "The fact that LOVEFiLM is the first in the market to rent games alongside DVDs is a really exciting move for us. Customers will now be able to play their console games at their own pace with no late fees and enjoying the high quality service of LOVEFiLM"

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NOTE TO EDITORS:

Price packages include:

Package - Current DVD price - Games/DVD combo price

1 disc - £9.99 - £12.99

2 discs - £12.99 - £16.99

3 discs - £14.99 - £19.99

4 discs - £19.99 - £24.99

The packages come in any combination of DVD titles or games. For example, on the 3 disc package, you can rent 2 DVDs and 1 game, or 1 DVD and 2 games, or 3 games or 3 DVDs. It is entirely up to the customer.

LOVEFiLM was awarded the prestigious British Video Association's 2005 award for the UK's Best Rental Service

LOVEFiLM has recently acquired Swedish online DVD rental company Boxman (www.boxman.se) making LOVEFiLM the first player to expand into Europe

Webuser independently awarded LOVEFiLM Best Service in the UK, "What LOVEFiLM does so ingeniously is make the process of renting DVDs so engaging that you can't but help develop a greater interest in film." (Webuser, March 2005)

LOVEFiLM Europe's largest online DVD rental service with over 35,000 titles available to rent at www.LOVEFiLM.com and a user base of over 120,000 subscribers.

LOVEFiLM offers a range of packages. Packages include £9.99 a month, allowing members to have one DVD out at any one time, £14.99 gives the option of three DVDs, whilst £19.99 allows you four DVDs at a time. These packages include unlimited DVD rentals each month, free postage and no late fees.