Looking for a one-stop shop in Latin America to distribute your mobile titles?

May 2, 2006




AndinaTech, a specialized mobile content distributor in Latin America, continues its drive to become the one-stop shop for mobile game developers and publishers worldwide, who want to see their titles distributed in the region without having to deal with the myriad of business, legal, accounting and tax issues of the different countries.

"We first established a reputation and a solid base for distribution. Now I feel we can market ourselves more openly", says founder Ana Paola Teixeira. "We wanted to have something more than the first-mover experience to show before attending conferences in the US and Europe. Now we have the sales and the marketing intelligence for Latin America".

Bruno Zani, VP Marketing, presented some of AndinaTech's case studies in the Contenido Movil America 2006 in Miami this year. Zani says that there are many "barriers to traffic", such as the number of prepaid mobile phones and terminals replacement. But the aggregate market - all Latam countries put together - is potentially very large. Partnering with a local distributor, according to him, should expedite any international project since dealing with local carriers can represent an unattractive financial effort to most players. Moreover, exploiting the opportunities provided by the local calendars of events to promote titles and increase traffic is something only a local company can do.

Upon attending the Game Developers Conference, Claudio Basoalto, Games Product Manager said "I learned a lot and was able to strike very good contracts. Every mobile game publisher to whom I spoke said they would rather have one reliable partner for the whole region. That is where we are heading and that is where we want to take the titles in our portfolio".

Ana Paola Teixeira will be attending the E3, ready to talk business with publishers and developers interested in distributing through AndinaTech. "Our focus is both the short-term revenue stream and the long term relationship. They have the titles. We know the market, the operators, the final user. So, of course I want to speak to as many publishers as possible to come back home with deals that are good for both parties".

In the course of this year, AndinaTech increased its outreach by signing another contract, this time with TIM, Brazil`s second largest mobile network operator, with 20 million users. On the games end, 8 new top titles and 18 casual games were added to its already extensive portfolio.

About AndinaTech
AndinaTech is one of the leading mobile content distributors in Latin America, with a strong focus on games. Headquartered in Santiago de Chile, with a second office in São Paulo, AndinaTech delivers top-quality operations to users and operators alike, while keeping outstanding relations with content providers. AndinaTech is commited to becoming the best alternative in Latin America for top publishers and developers worldwide.

For further information, please contact:
Claudia Zani (claudia@andinatech.com)
Office: +56 (2) 333 1650
Mobile: +56 (8) 500 4280

http://www.andinatech.com