London Games Summit Announces Keynote from Sony

11th September 2006. London, UK. Trade bodies ELSPA and TIGA, along with the CMP Game Group, today announced Michael Denny, Vice President of Sony Computer Entertainment Worldwide Studio [Europe], as the keynote for the forthcoming London Games Summit.

Denny will address digital distribution, the current industry topic that evokes constant debate and the most polarised of opinions. His keynote will take a closer look at what a network focused future will mean for the industry from consumer choice and demands; content planning and production; community creation and retention to economic rules and realities.

Denny joins an impressive line-up of speakers including Shaun Woodward and Lord Sainsbury in addressing the game industry on the opportunities and challenges currently facing publishers and developers.

Michael Rawlinson, Managing Director of ELSPA commented, "Michael Denny's keynote is the icing on the cake for the London Games Summit and completes a conference full of thought-provoking and enlightening sessions for the industry. The high calibre of speakers demonstrates that this Summit is a unique event in this year's conference calendar."

"Michael Denny's keynote addresses the most dramatic economic and cultural change in the videogame business to date. Digital distribution is going to play a vital part in reaching a wider and increasingly entertainment-hungry audience. Michael's keynote will be a must for those ready to embrace this new potential," adds Jamil Moledina, Executive Conference Director, Game Developers Conference.

The London Games Summit will be held on the 4th & 5th October, 2006 at the BAFTA headquarters in Piccadilly. The Summit will offer two days of hard-hitting business content from visionary industry executives and key government ministers who will provide honest insights into the game industry. With talks featuring new business models, IP expansion, strategic next gen issues including recruitment, market research, and publisher acquisitions, the Summit will address the key issues challenging today's game business leaders.

Additionally, the first compelling sessions are also announced and feature:

Everything You Know About MMOGs is Wrong: Why the Online

Business Model is the Way Forward in a Global, Digitised Economy

Thomas Bidaux, NCsoft Europe

Taking Lionhead from Inception to Microsoft

Peter Molyneux and Mark Webley, Lionhead Studios

The State of the US Gaming Market

Mike Vorhaus, Frank N. Magid Associates

Alternate Reality Games - Five Years In

Adrian Hon, Mind Candy

Making Licensing for Mobile Work

David Gosen, iPlay

UK Talent Pool

Matthew Jeffrey, Electronic Arts Europe

Information is Power - What You Need to Know - When - to Succeed with New IP

Sean Dromgoole, Some Research and GameVision

The London Games Summit, programmed by leading industry conference specialist the CMP Game Group, producers of the Game Developers Conference, will form a critical part of the London Games Festival, a week-long series of events to be held in the capital beginning the 2nd October. The week will also feature the CMP Game Group's GDC London - a conference focussed exclusively on advanced techniques in game development; the London Game Career Fair presented by Gamasutra.com, Eurogamer.net and Gamesindustry.biz; the London Content, Outsourcing and Middleware Market, presented by Tiga; and BAFTA's British Academy Video Games Awards.

To register for this event please visit: http://www.londongamessummit.co.uk

Register on or before the 15th September and save 20%.

For further information on speaking and sponsorship opportunities at the London Games Summit please contact: Rose Federoff, +1 415, 947-6232, rfederoff@cmp.com

About ELSPA ( www.elspa.com)

ELSPA (The Entertainment & Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK. ELSPA's activities include: Official Chart and Industry Reports, Anti-Piracy UK and EU, PR and Communication, Events.

http://www.elspa.com

About Tiga ( www.tiga.org)

Tiga is the UK trade association representing the business, commercial and political interests of game developers to government, the EU, publishers and financiers. Tiga aims to benefit its members' businesses and creative interests by encouraging a better climate for investment in games, best business practices, industry dialogue and favourable terms with publishers.

About the CMP Game Group ( www.cmpgame.com)

A core provider of essential information to the professional game industry, the CMP Game Group offers market-defining content, and drives community through the Game Developers Conference, Game Developer magazine, the Webby Award winning Gamasutra.com, GDC London, the London Games Summit, the Serious Games Summit D.C., GDC Mobile, GDC Europe, the Independent Games Festival, the Game Developers Choice Awards, GDCTV, and the GDC Focus ON event series. For more information, please visit www.cmpgame.com.

About CMP Technology ( www.cmp.com)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media ( http://www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.