Little League World Series Baseball 2010

SANTA MONICA, CA – july 14, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Little League ^® World Series Baseball 2010 is now available for the first time on the Xbox 360 ^® video game and entertainment system from Microsoft and the PlayStation ^® 3 computer entertainment system. The franchise has moved to high definition and added more features while retaining the Little League ^® spirit that made past games such a hit with kids and families.

“Little League ^® World Series Baseball 2010 is an outstanding choice for households with baseball and videogame fans,” said David Oxford, Activision Publishing. “The accessible controls, safe content and $39.99 price make it the most family friendly console game of the summer.”

Little League ^® World Series Baseball 2010 brings an all new Season Mode, where players compete for first in the standings while playing through a twenty game season, and Career Mode has been expanded. Deeper character customization and even more in-game awards are going to wow newcomers to the franchise and existing fans alike. New online functionality offers the ability to upload records and track leaderboards, rounding out a complete baseball package that rivals the full priced baseball titles.

Little League ^® World Series Baseball 2010 is now available for $39.99. The game is rated E for Everyone by the ESRB. For more information, visit www.activision.com.

About Little League International

Little League International is the world’s largest organized youth sports program, with nearly 2.7 million participants, led by more than one million adult volunteers, in all 50 states and more than 70 other countries. Founded and headquartered in Williamsport, Pa., Little League’s goal is to bring the sports of baseball and softball to children and their families, instilling the values of teamwork, sportsmanship and fair play. While thousands of Little Leaguers have advanced to become Major League Baseball players, with some attaining induction into the Baseball Hall of Fame and Museum, Little League’s purpose is to create good citizens first.

About NOW Production

NOW Production is a premiere video game developer founded in 1986 and based in Japan. It has developed games for many major publishers, including Namco, Konami and Activision, working on games such as Katamari Damacy, Dance Dance Revolution, Little League World Series 2009, and Bakugan Battle Brawlers. In recent years, “NOWPro” has started creating original, independent titles and is also involved with developing mobile software and online games.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.