Let's Play Ballerina
Deal signed with ballet clothing maker - yes, you guessed it - Repetto.
Hermosa Beach, Calif. - November 18, 2009 - Deep Silver Inc., a publisher of interactive entertainment software and a wholly-owned subsidiary of Koch Media, today announced that Koch Media and Repetto have signed a partnership agreement for the upcoming ballet simulation game "Let's Play Ballerina" on Nintendo DS™ and Wii™.
The world-wide agreement with Repetto for "Let's Play Ballerina" means budding ballerinas will get to don Repetto outfits in the game, and the brand logo will appear in the game and on the packaging. Both partners will conduct additional marketing activities, such as banners on the companies' websites and traditional advertising in general consumer publications, and Repetto expects to support PR efforts by offering special merchandise.
The products in the "Let's Play" series distinguish offer a variety of themes and tie in with basic play styles of girls and boys who enjoy "trying on" various adult roles. The casual games open a door into the world of adults in a playful and entertaining manner. As they assume different roles, they learn, for example, what it means to have responsibility, to look after little children or animals, and to demonstrate courage and creativity. In doing so, the "Let's Play" titles are not heavy-handed, but to entertain kids with games that balance learning with fun and encourage motivation.
"Let's Play Ballerina" for Nintendo DS™ and Wii™ is being developed by ZigZagIsland and will be published by Deep Silver in 2010.
About ZigZagIsland
ZigZagIsland develops games for the Nintendo DS™, Nintendo Wii™ and iPhone platforms, as well as PC and online browser games and serious gaming applications. The society has a workforce of over 40 talented people split in its France headquarter and its Quebec partner Wendigo Studios. www.zigzag-island.com / www.wendigostudios.com
About Deep Silver
Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all gamers who have a passion for thrilling gameplay in exciting game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to pros and beginners, children and adults.
Deep Silver has published more than 80 games since 2003, including Anno 1701 (co-published with Sunflowers), Gothic 3 (co-published with JoWooD), the successful Secret Files adventure series, S.T.A.L.K.E.R.: Clear Sky, the Chernobyl shooter, the action role-playing game Sacred 2: Fallen Angel (co-published with Ascaron), the survival/horror game Cursed Mountain (exclusive on Wii) and the Horse Life series of horse simulations. The company's own brands Risen, the new role-playing game from the Piranha Bytes team for Xbox 360 and PC, the Urban MMO 7Million, and the multi-platform action game Ride to Hell are currently being developed. Furthermore, in 2010 the action adventure game adaptation of the popular TV series Prison Break will be released on PS3, Xbox 360 and PC. Deep Silver's own production company in Vienna opened in 2007. For more information please visit www.deepsilver.com
Koch Media is a leading producer and distributor of digital entertainment products (software, games and movies on DVD). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. It has also formed strategic alliances with numerous software and games manufacturers: Kaspersky Labs, Nero, Cyberlink, PC Tools, Net Nanny, Cakewalk, Gotham New Media, AVG Technologies, Eleco, Mr Site, Braingame, Mindscape, Slitherine, RTL, Blade Interactive etc. Headquartered in Planegg near Munich/Germany, Koch Media owns branches in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the USA. www.kochmedia.com
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Deep Silver, Inc.
Jon Schutts
+310.798.7200
jon.schutts@deepsilver.com
Michael Meyers Public Relations
Kate Hedstrom
+925.551.8080
kate@mmpr.com