Legendary Poison Frontman Bret Michaels To Appear In Guitar Hero III: Legends Of Rock

SUNNYVALE, CA - August 16, 2007 - Activision, Inc. (Nasdaq: ATVI) today announced that legendary Poison front man and "Rock of Love" star Bret Michaels will appear as a lead vocalist character in Guitar Hero III: Legends of Rock, providing Guitar Heroes the chance to shred with the music icon.

Guitar Hero III: Legends of Rock will feature the song "Talk Dirty to Me," as made famous by Poison, as well as a master track from the Bret Michaels Band, "Go That Far."

When players shred to either track, an animated replica of Bret Michaels appears as the lead vocalist. Bret Michaels participated in a motion capture session to record his signature moves for the game. With full body, facial and clothing scans, Guitar Hero III: Legends of Rock developer Neversoft was able to create an authentic in-game character.

"When Activision asked me to do this, I was honored...are you kidding me? This game totally rocks!" said Michaels, star of VH1's top rated show, Rock of Love with Bret Michaels. "I gave them my signature moves, basically did my thing and they captured it. It was really cool."

Guitar Hero III: Legends of Rock, published by RedOctane® and developed by Neversoft, is rated T for Teen by the ESRB and will be available this October.

To download new in-game screenshots of Bret Michaels in Guitar Hero III: Legends of Rock, please visit http://bhimpact.gamespress.com/.

About Activision, Inc.:

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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For gaming media inquiries, please contact:

Bryan Lam

Senior PR Specialist

RedOctane, Inc.

(408) 481-9121 x-143

blam@redoctane.com

Jordan Dodge

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RedOctane, Inc.

(408) 481-9121 x-136

Jdodge@redoctane.com

For consumer media inquiries, please contact:

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Angie Newman

Bender Helper Impact

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