Left Behind Games Inks Deal With Double Fusion For In-Game Advertising

Los Angeles - June 7, 2006 - Left Behind Games Inc. (LFBG.OB), one of the first game publishers dedicated to perpetuating positive values, has partnered with the premier in-game advertising technology and service provider, Double Fusion, for advertising and product placement.

Set in New York City, and expected to be released in late 2006, Left Behind: Eternal Forces is a real-time-strategy (RTS) PC game based on the blockbuster Left Behind book series, about life before and after the Apocalypse.

Before development began, Left Behind Games shot thousands of photos in the streets of New York City, so advertising secured by Double Fusion will be integrated on the billboards and video screens that actually exist in the Big Apple, in Times Square and other well known sections of the city.

"We love the idea of the video screens in Times Square displaying current advertising, actually contributing to the realism that gamers expect to see in a pseudo-futuristic New York City," said Troy Lyndon, CEO and co-founder of Left Behind Games.

"We selected Double Fusion because of their relationships with ad agencies worldwide, advertising industry knowledge and because of their willingness to make a commitment to support our family-friendly views when choosing advertisers."

Advertising will be integrated directly into the game, taking advantage of the capabilities of the Double Fusion software and services platform. The Double Fusion technology platform allows advertisements to be dynamically changed and updated within the title, in a fully trackable and measurable fashion, and supports 3D and video advertising placement opportunities as well as billboards and other static graphic images. Double Fusion's sales force will represent these advertising opportunities to advertisers and their agencies on a worldwide basis. The title is expected to reach male and female gamers between the ages of 13 and 34 in the games medium which provides advertisers with a deeply invested audience committed to family values.

"Left Behind: Eternal Forces has all the marks of a top hit - great single- and multi-player game play, great distribution, and a great story based on the hugely popular Left Behind book series," said Jonathan Epstein, president and CEO of Double Fusion. "The title offers a tremendous platform for advertisers, both mainstream and faith-based, to reach the gaming audience in a family-friendly environment."

Double Fusion's combination of technology and sales solutions allows publishers to increase their per-title revenues through integrated and dynamic ad placement opportunities. Developers and publishers interested in learning more about Double Fusion should contact Douglas Booms (dbooms@doublefusion.com).

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of in-game advertising technology and sales solutions. The company's technology allows publishers to integrate brands and product advertisements within connected PC and video games. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure that advertising and marketing campaigns are seamlessly incorporated into each individual project. Going beyond traditional advertising mediums, Double Fusion creates immersive experiences that deliver music, video, 3D objects and fully integrated product placement. Double Fusion is privately held and headquartered in San Francisco, Calif, and also has offices and sales affiliates in Los Angeles, New York, Jerusalem, London, and Shanghai.

About Left Behind Games

Left Behind Games Inc. was founded in October 2001 for the purpose of developing games based upon the popular LEFT BEHIND series. The mission of Left Behind Games is to become the world's leading independent developer and publisher of quality interactive entertainment products that perpetuate positive values and appeal to mainstream, Christian and gamer audiences, while remaining committed to increasing shareholder value and pursuing the highest standards of integrity and professionalism in all business affairs.

For more information visit www.leftbehindgames.com.

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