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LARGEST COLLEGE GAME TOUR SHOWCASES UNRELEASED GAMES AT CAMPUSES

"2004 Game Live 'Play It Now' Fall College Tour" Features Top Unreleased Titles from Electronic Arts, Midway, Vivendi Universal Games, U.S. Army, Global Star Games and Ubisoft

FOR IMMEDIATE RELEASE

SAN FRANCISCO, CA - September 23, 2004 - Game Live Events, the most established live video game and PC touring event in the U.S., today announced their "2004 'Play It Now' Fall College Tour." With the highly anticipated Holiday Season around the corner, the 20-stop Fall College Tour begins on Monday, September 27th at the University of Maine and runs through Wednesday, November 4th at California State University at Long Beach. Total campus enrollment for this tour will exceed 350,000 students.

College students will preview for the first time the fall's most popular video games and PC games, as well as unreleased betas and gold builds of this year's hottest new titles. New titles for gameplay include major releases from EA SPORTSTM "NBA Live 2005" and "FIFA Soccer 2005," EA GAMESTM "GoldenEye: Rouge AgentTM" and "Need for SpeedTM Underground 2." Midway will be previewing the nationally anticipated "Mortal Kombat® DeceptionTM" and the sequel to the successful 2003 launch of "Midway Arcade," "Midway Arcade Treasures 2." Vivendi Universal Games will showcase the highly successful next installment of the "Leisure Suit Larry" series and one of the first great on-line games; "Tribes." Ubisoft will be featuring exciting new releases of "Prince of Persia: Warrior Within" and the new "Tom Clancy's Ghost Recon 2." The U.S. Army's "America's Army®: Special Forces (Downrange)" PC game will be featured on 8 fully networked high-speed computers for high action competitive game play.

More than 20 titles will be featured on a state-of-the-art, 49-screen Game Live interactive "GamePort" system from publishing partners Electronic Arts, Vivendi Universal Games, the U.S. Army, Midway®, Ubisoft Entertainment and Global Star Games. PC partners include ATI Technologies Inc. showcasing the RADEON® 9800 XT graphics card, the NYKO Air Flo EX is the Official Controller Partner of the Tour. G4TechTV®, the cable TV network dedicated to video games, has signed on again as the Official Television Partner. A trailer from Global Star Games will feature the new Close Combat First to Fight game for Xbox and PC.

Admission is free and game play is unlimited. For complete details of the tour, including tour locations, event times, and the latest list of games included on the tour, visit www.gameliveevents.com.

Game Live 2004 Fall College Tour Schedule - 20 Colleges

September 27th University of Maine

September 28th University of Massachusetts

September 29th University of New York at Buffalo

October 2nd Penn State University

October 4th Temple University

October 5th University of Maryland

October 6th University of Delaware

October 7th George Mason University

October 8th Marshall University

October 12th Louisiana State University

October 13th University of New Orleans

October 14th University of Alabama

October 19th Sam Houston State University

October 21st University of Kansas

October 22nd University of Minnesota

October 26th Central Michigan University

October 27th Indiana University

October 29th Ball State University

November 3rd U.C.L.A.

November 4th California State University at Long Beach

Show Times Vary - Check Website for Exact Times

Game Titles on Tour

EA SPORTSTM

"NCAA® March MadnessTM 2005"

"NBA Live 2005"

"FIFA Soccer 2005"

"NHL® 2005"

"NASCAR® 2005: Chase for the Cup"

"Tiger Woods PGA TOUR® 2005"

"NCAA® Football 2005"

"Madden NFLTM 2005"

EA GAMESTM

"Need for SpeedTM Underground 2"

"Def Jam®: Fight for NYTM"

"GoldenEye: Rouge AgentTM"

VIVENDI UNIVERSAL®

"Leisure Suit Larry: Magna Cum Laude"

"Men of Valor"

"Tribes Vengeance"

MIDWAY®

"Mortal Kombat® DeceptionTM"

"Midway Arcade Treasures 2"

"NBA Ballers"

THE U.S. ARMY

"America's Army: Special Forces"

UBISOFT ENTERTAINMENTTM

"Prince of Persia: Warrior Within"

"Tom Clancy's Ghost Recon 2"

GLOBAL STAR GAMES

"Close Combat First to Fight" (Preview Trailer)

ADDITIONAL PARTNERS INCLUDE

ATI RADEON® 9800 XT - Official Graphics Card

NYKO AIR FLO EX - Official Controller

G4techTV - Media Partner

*All logos and trademarks are the property of each respective sponsor.

About Game Live Events

Game Live Events, based in Sausalito, Calif., is the country's most established producer of computer and video game tour events. Game Live Events state-of-the-art Gameport Touring Systems features 49-screen PC or video game capability that enables consumers to preview top-rated PlayStation® 2 computer entertainment system, the Xbox video game system from Microsoft, Nintendo GameCube TM and PC game titles.

Contact:

Game Live Events

(415) 782-6073

marketing@gameliveevents.com[their_intro]

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