Kotick not interested in social, mobile games
Activision boss sees little room for money making
Bobby Kotick has said that he doesn't see many opportunities for Activision in social and mobile gaming, instead believing that the way forward is to expand the company's existing franchises in traditional spaces.
Speaking to the Reuters Global Media Summit yesterday, the Activision CEO also took a swipe at Apple's App Store, by claiming that it presented little scope for "dedicated games," although he did indicate that the iPad might hold some interest in the future.
"The place where you have the opportunities for growth is within the communities of franchises we control," said Kotick. "We don't view the App Store as a really big opportunity for dedicated games."
While he acknowledged that social games were popular, Kotick made clear that Activision had no plans to try and expand its audience in that direction, telling the summit that: "Right now we don't see an opportunity for us to participate in that market."
During his speech, Kotick also expressed his feelings about the potential audience migration from Blizzard's World of Warcraft to forthcoming Star Wars MMO, The Old Republic.
"I can't say that we're hugely concerned about that... the audience for World of Warcraft is a pretty committed group of players."