Konami To Sponsor NASPE Event And Showcase Dance Dance Revolution At The 2006 AAHPERD Convention
Konami To Highlight DDR's Health Benefits To Nation's Physical Education Teachers
FOR IMMEDIATE RELEASE
REDWOOD CITY, Calif. - April 26, 2006 -
Konami Digital Entertainment, Inc. today announced its
participation at this year's AAHPERD (American Alliance for
Health, Physical Education, Recreation and Dance) Convention.
With its groundbreaking game series, Dance Dance Revolution®
(DDR), Konami has created a fun and healthy way for children
and adults to become more active and realize the benefits of
physical activity. DDR will be prominently featured at the
2006 AAHPERD trade show (booth # 1634). This year's AAHPERD
convention is scheduled to be held from April 26th through
April 28th at the Salt Palace Convention Center in Salt Lake
City, Utah. The AAHPERD convention is one of the largest
gatherings of health and physical educators in the
nation.
Throughout the convention, Konami will be instructing our
nation's physical education teachers on the associated health
benefits of DDR and ways to incorporate the game into their
Physical Education curriculum. The company will highlight its
recently signed three-year partnership with the State of West
Virginia that brings DDR into the physical education or
health related curriculum based programs in all of the
state's 765 K-12 public schools. Additionally, Konami will
discuss other case studies from across the country of how
teachers have incorporated DDR into their PE curriculum, as
well as success stories about people who have found health
benefits from using DDR.
Complete with a special dance pad that plugs directly into
the Xbox® video game and entertainment system from Microsoft
or the PlayStation®2 computer entertainment system, DDR
delivers a healthy workout to people of all ages. For those
ready to take their exercise experience to an even greater
level, DDR comes with a built-in workout mode that allows
players to track how many calories they burn as they play. At
the booth, Konami will encourage convention visitors to show
off their moves on DDR and even compete with others to win
their very own copy of the game.
In addition to the activities at the booth, Konami is also
sponsoring a NASPE (National Association for Sports and
Physical Education) seminar entitled "Interactive Video Games
in K-12." Moderated by Josh M. Trout of California State
University, Chico, the seminar will discuss how new
interactive video games can actually help increase physical
activity levels as well as help students learn about the
physiological functions of their bodies.
"DDR has been proven to be an extremely effective way of
promoting weight loss among today's young people and the game
fits in perfectly as part of the physical education
curriculum in our nation's schools," said Clara Gilbert,
Director of Business Partnerships, Konami Digital
Entertainment, Inc. "DDR is one of the most innovative video
game concepts ever, and it is a fun and entertaining way for
kids and adults to develop healthy habits and a
fitness-oriented lifestyle."
Konami will be exhibiting its newest iteration of the game,
Dance Dance Revolution ULTRAMIX3 for Xbox, at the AAHPERD
show in booth # 1634. Dance Dance Revolution ULTRAMIX3 is
rated "E10+" for Everyone 10 and older by the ESRB and is
available for an SRP of $39.99 for the standalone video game
and $64.99 for the dance mat and video game bundle. To learn
more about Dance Dance Revolution ULTRAMIX3 and the DDR
franchise, please go to: www.konami.com/gs
About Konami
Konami is a leading developer, publisher and manufacturer of
electronic entertainment properties. Konami's titles include
the popular franchises Metal Gear Solid®, Silent Hill® and
Castlevania®, among other top sellers. The latest information
about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly
traded company based in Tokyo, Japan with subsidiary offices,
Konami Digital Entertainment, Inc. in the United States and
Konami Digital Entertainment GmbH in Frankfurt, Germany.
Konami Corporation, the parent company of Konami Digital
Entertainment, Inc. is traded in the United States on the New
York Stock Exchange under the ticker symbol KNM. Details of
the products published by Konami Digital Entertainment, Inc.
can be found at www.konami.com/gs
###
"KONAMI" is a registered trademark of KONAMI
CORPORATION.
"DANCE DANCE REVOLUTION", "DANCE DANCE REVOLUTION ULTRAMIX"
and "BEMANI" are registered trademarks of Konami Digital
Entertainment Co., Ltd.
®1998 2006 Konami Digital Entertainment, Inc.
"PlayStation" and "PS" Family are registered trademarks of
Sony Computer Entertainment Inc. Microsoft and Xbox are
either registered trademarks or trademarks of Microsoft
Corporation in the United States and/or other countries and
are used under license from Microsoft. All other trademarks
are the property of their respective owners.
Media Contacts:
Konami Digital Entertainment, Inc.
Marc Franklin/Kit Ellis
650-654-5600
mfranklin@konami.com/kitosan@konami.com
Bender/Helper Impact
Adam Fenton/Shahed Ahmed
212-689-6360
adam_fenton@bhimpact.com/shahed_ahmed@bhimpact.com