Kevin VanDam Big Bass Challenge

Cincinnati, Ohio – Oct. 5, 2010 – Video game publisher Zoo Entertainment, Inc (NASDAQ: ZOOG) today announced that Kevin VanDam Big Bass Challenge, a realistic bass fishing sports game featuring the expertise of six-time “Angler of the Year” award-winner Kevin VanDam, will be available November 2010 for the Wii ^TM system. In addition to the stand-alone version of the game, a special edition bundle of the title will feature an innovative fishing rod peripheral that delivers an authentic gameplay experience and allows players to compete just like a pro angler in tournaments, challenges and more.

About Kevin VanDam Big Bass Challenge

In Kevin VanDam Big Bass Challenge, players compete in tournaments in order to progress from amateur fisherman to pro angler with the help and expertise of Kevin VanDam, a six-time “Angler of the Year” award-winner and the “King of Bass Fishing.” In the game, which features both career and quick-play modes, players are challenged to angle for Largemouth, Smallmouth and Spotted bass and can customize their gameplay experience by selecting from a variety of boats, fishing rods and lures. Players can also use GPS and depth finder equipment to track fish, as well as earn money through competitions to buy new equipment and create a trophy room for showcasing big catches and career stats.

Kevin VanDam Big Bass Challenge is rated “T” for Teen, and is scheduled for release November 2010 for the Wii ^TM system at an MSRP of $29.99. MSRP for the Kevin VanDam Big Bass Challenge bundle with fishing rod peripheral is $39.99. For press assets including box art, please visit the following link: http://bhimpact.gamespress.com/product_page.asp?i=1107

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, among others. Zoo’s software is developed for all major consoles, handheld gaming devices, PCs, and mobile and smart-phone devices as well as the emerging ‘connected services.’ Rather than depending on a relatively limited number of “blockbuster” titles, Zoo publishes a broad stream of titles at compelling values. The Company has a library of approximately 100 games, and targets publishing approximately 50 new games in 2010.

With its innovative content creation site, indiePub Games ( www.indiepubgames.com ), Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. indiePub Games is a community of independent game developers and players. Set on fostering the independent gaming community, indiePub Games provides developers with the resources they need to make great games, and gives them an outlet to share their works with a supportive audience. Independent game developers are able to collaborate with the gaming community and ultimately compete for multi-platform publishing contracts. indiePub Games also serves as a destination site for gaming enthusiasts to play the latest in independent games and allows consumers to take an active role in helping independent developers create innovative entertainment software. For more information, please visit www.zoogamesinc.com .

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Erica Ramirez

Bender/Helper Impact

310-694-3119

erica_ramirez@bhimpact.com