Kevin VanDam Big Bass Challenge

FOR IMMEDIATE RELEASE

Cincinnati, OH – August 2, 2010 – On the Alabama River this past Saturday, Kevin VanDam scored his sixth Toyota Tundra Bassmaster Angler of the Year title. With his 19th BASS career victory on Saturday, VanDam is now tied for the most victories in the history of competitive angling. Coming off a record-breaking weekend, VanDam is now set to bring the world of bass fishing to Wii ^TM and Playstation ^® 3 this fall with Kevin VanDam Big Bass Challenge.

Developed and published by Zoo, Kevin VanDam Big Bass Challenge will bring the realistic experience of bass fishing to both the lover of the outdoors and video game enthusiasts alike. By including a unique fishing rod peripheral with the title, Zoo sets to bring the most realistic experience to players as they take on VanDam?s favorite waterways. “It was incredibly important to us that we maintain the integrity and realism of the sport that Kevin loves so much,” said Mark Seremet, CEO of Zoo. “Coming off of his impressive win this past weekend, we?re very excited about the release of Kevin?s game and look forward to bringing the sport of bass fishing to mass markets.”

In addition to being named Angler of the Year, VanDam also took home the coveted title of Fan Favorite. With almost 90,000 votes cast, VanDam was voted Toyota Tundra Fan Favorite, edging out his fellow anglers to earn the prestigious honor. “I?m glad my fans came out in droves to register a vote for me,” said VanDam. “Everything I accomplish is for the fans and I?m tickled to death to receive this honor.”

“Kevin is incredibly devoted to his fans, and we wanted to make sure we honored that devotion by publishing a realistic and fun title that brings the best of bass fishing to the consumer,” said Seremet. “We?re looking forward to the release of Kevin?s title, and congratulate him on an astounding season.”

Kevin VanDam Big Bass Challenge is set to hit stores on Wii ^TM and Playstation ^® 3this fall.

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, among others.

Zoo?s software is developed for all major consoles, handheld gaming devices, PCs, and mobile and smart-phone devices as well as the emerging „connected services.? Rather than depending on a relatively limited number of “blockbuster” titles, Zoo publishes a broad stream of titles at compelling values. The Company has a library of approximately 100 games, and targets publishing approximately 50 new games in 2010.

With its innovative content creation site, indiePub Games ( www.indiepubgames.com), Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. indiePub Games is a community of independent game developers and players. Set on fostering the independent gaming community, indiePub Games provides developers with the resources they need to make great games, and gives them an outlet to share their works with a supportive audience. Independent game developers are able to collaborate with the gaming community and ultimately compete for multi-platform publishing contracts. indiePub Games also serves as a destination site for gaming enthusiasts to play the latest in independent games and allows consumers to take an active role in helping independent developers create innovative entertainment software.

For more information, please visit www.zoogamesinc.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about Zoo Entertainment, Inc. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of Zoo Entertainment, Inc.'s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Zoo Entertainment is engaged; demand for the products and services that Zoo Entertainment provides, as well as other relevant risks detailed in Zoo Entertainment, Inc.'s filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. Zoo Entertainment, Inc. assumes no obligation to update the information contained in this press release.

Media Contact

Rachel Belinky

(513)824-8297

pr@zoogamesinc.com

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