Kayak builds mobile market position with Synergenix acquisition

US-based mobile games publisher Kayak Interactive has announced that it has acquired Swedish firm Synergenix Interactive, in a move which will see both their publishing and technology divisions being combined.

The terms of the deal see Synergenix becoming a wholly owned subsidiary of Kayak, with Synergenix CEO Martin Forsling taking over as Kayak's European managing director and CEO of the Synergenix subsidiary.

As well as merging the publishing businesses of the two companies, which distribute content throughout North America, Asia and Europe across over forty carriers, the acquisition will also bring together their technology platforms.

Synergenix is perhaps best known for the mophun technology, which is cross-platform game middleware for Brew, Symbian, Smartphone and Wipi devices, while Kayak are the creators of the Kayak Live technology for creating connected mobile games.

"Kayak and Synergenix are an ideal match," according to Kayak president and CEO - and former EA executive - Keith McCurdy. "The different strengths within each company creates a whole far greater than the parts."

"The new combined company is well positioned to be a major player in this fast growing market. Kayak now has both world wide distribution and world wide product development in place. We feel this is a critical requirement that any mobile publisher needs to have in order to compete. In addition, our two unique and sophisticated technology platforms give us a clear competitive advantage that will enable us to deliver compelling entertainment around the globe," he concluded.

Following the merger, Synergenix' office in Stockholm will continue to operate along with Kayak's headquarters in San Mateo, California, and the firm's second US location in Princeton, New Jersey, with a new office set to open in Beijing shortly.