July Systems are attending the 3GSM World Congress in Barcelona..

London, UK, Jan 9 2006 - July Systems, a leading provider of smart mobile retailing technology has announced that it will be attending this year's premier mobile event at 3GSM World Congress show on 13-16 Feb 2006, Barcelona, in Hospitality Suite, HS7.11. Hall 4 Level 7.

3GSM World Congress reflects the multifaceted world of mobile media, with the spotlight on mobile advertising, mobile entertainment (music, games, video and mobile TV), Multimedia handsets, as well as 3G technology evolution.

Geoff McGrath as Managing Director UK Said:

'There are a variety of reasons why we have decided to attend the 3GSM World congress this year; it's a chance for us to showcase our new technology, an opportunity to negotiate with new partners, and a medium through which we can publicise the fact that we are now market-leaders. This is a key event for us and we will be making the most of it....'

Meet the July Team

Meet July's executive team from the US, Germany and UK. Schedule a meeting in advance by sending an e-mail to 3gsm@julysystems.com Or just drop in to their hospitality suite HS7.11 anytime during show hours on Feb 13-16.

About July Systems and what it offers to the market.

Smart Mobile Retailing Solutions

The growth in demand for mobile content has been phenomenal. More and more subscribers are regularly buying content for entertainment and for personalizing their phones. And they're paying to get all their favorite content - music, movies, games, TV shows, sports, celebrities and more - on to their phones. Mobile entertainment revenues are projected to grow to $51 billion by 2008. So if you are a content publisher, portal, media company, or brand planning your direct-to-consumer mobile content business, the time is now. July's suite of smart mobile retailing solutions is designed to help you get your mobile business up and running quickly, flexibly, and with the advanced retailing features you need to drive higher revenues and profits.

Smart Mobile Stores

July builds and manages mobile content stores for mobile retailers. July's smart retailing technology allows stores to offer advanced merchandizing and personalization features to appeal to the widest range of consumer segments. Store content, pricing and promotions can be dynamically modified in real-time to respond to market requirements. Stores can be deployed for all types of mobile content such as games, tones, pictures, music, and video. July supports both WAP and Web storefronts so retailers can choose the storefront best suited to leverage their existing user base.

Smart Mobile Malls

July also builds, integrates and manages complete mobile content malls for mobile retailers. Malls may include multiple stores selling different content types, and using a mix of pricing and merchandizing models such as try-before-buy, subscriptions, rentals, deals, or pay-per-use. July unifies back-end operations such as content supply, consumer profile and preferences, billing, and delivery to provide consumers with a seamless, intuitive content discovery and purchase experience.

July Mobile Retailing Technology

July's managed mobile store and mall solutions are powered by the Integrated Mobile Marketplace (IMM) retailing platform. IMM is an end-to-end platform designed to help mobile content retailers including mobile operators manage all aspects of mobile services - content supply chain, service creation and smart retailing, service delivery and dynamic life-cycle management, billing and operations - collaboratively and seamlessly. IMM is also available as a deployed infrastructure platform for mobile operators and mobile infrastructure providers. For more information, visit www.julysystems.com