JPM inks two-year deal with PlayJam

JPM Interactive has announced a two-year deal with the PlayJam channel to provide interactive TV gaming to 10 million Sky Digital, ntl: and Telewest Broadband viewers across the UK.

Hangman, Battleships and Sports Quiz will be the first titles accessible through the three interactive channels, following a three-month trial period that saw 30,000 viewers participating in TV gaming.

"The deal with the PlayJam channel is a big step forward for JPM Interactive," offered Charles Walker, MD of JPM. "We are building on a 30-year track record to enter an exciting new market. We believe that our proven expertise in developing SWP games for pubs and clubs gives us a clear advantage in creating content for additional platforms such as interactive TV," he added.

Games will be charged GBP 1 per play with all scores and prizes managed through JPM's internal Gameology system, which ensures all progress is tracked while content and questions are adapted to the users' skill.

"JPM offer a great mix of compelling content and game management tools that will help us attract many more new users to Sky Digital, ntl: and Telewest Broadband's interactive services," said MD of PlayJam, Mickey Kalifa.

"By running JPM's Gameology system, we can now increase player loyalty by tailoring the end user experience to the specific skill levels of the player," added Kalifa.