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JOYTECH United Kingdom Online Store Opens for Business

Windsor, England - July 20th, 2006

JOYTECH Europe Ltd., a wholly owned subsidiary of Take-Two Interactive Software, Inc. and leading designer and manufacturer of third party video game accessories, announced today the launch of www.joytechstore.net an exciting store exclusively retailing JOYTECH products to customers within the United Kingdom.

www.joytechstore.net is designed to offer UK customers a convenient and secure method of purchasing JOYTECH peripherals online. Retailing the majority of JOYTECH's products, customers can browse and purchase accessories for PlayStation®2, PSP, Xbox 360 video game and entertainment system from Microsoft, PC as well as a broad range of JOYTECH's AV equipment.

JOYTECH Marketing Director Peter Jackson stated. "Joytechstore.net is the first step towards establishing a global online retail presence for our business. Currently we have launched to UK customers only, although we plan to expand to other JOYTECH territories. Many customers contact us regularly asking where to purchase JOYTECH's acclaimed range of accessories and we're delighted to offer a one stop easily identifiable location to purchase the vast majority of our products."

With secure online transactions being handled by World Pay and Free Delivery on all orders over £19.00, www.joytechstore.net provides a continually evolving platform to showcase new products and retail offers. "We plan to integrate www.joytechstore.net into many forms of our marketing activity", explains Alex Verrey, PR & Communications Manager. "Already we are able to navigate loyal customers to the store via our subscription based Newsletter, and are currently planning an extensive advertising and marketing campaign to further publicise store activity. As an incentive to try the JOYTECH Store, we are currently featuring a 'Special Offers' section, where UK customers can grab themselves a bargain on selected products. We look forward to offering customers more exciting retail opportunities in the future"

The JOYTECH United Kingdom Store is now open for business all day, every day! Come pay a visit for yourself at: www.joytechstore.net

JOYTECH - Accessories 24:7.

For further information: Alex Verrey, PR and Communications Manager -JOYTECH - +44 (0)1753 496 707

For further information on JOYTECH peripherals, please visit: www.joytech.net

About JOYTECH Europe

Headquartered in Windsor England, JOYTECH Europe is a wholly-owned subsidiary of Take-Two Interactive Software, Inc., and a manufacturer and distributor of third party video game accessories. All JOYTECH products are designed in-house, providing gamers with high-quality products for all the gaming consoles, as well as PCs, at competitive prices. For further information on JOYTECH peripherals, please visit: www.joytech.net.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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