JOYTECH Link with New Media for Expansion
Windsor, England - October 10th 2005
JOYTECH Europe Ltd, a division of Take-Two Interactive Software, Inc. and leading designer and manufacturer of third party video game peripherals, today announced an agreement with New Media Entertainment AG which will distribute JOYTECH products throughout Switzerland and Austria.
Benefiting from ten years of experience in the distribution of software and accessories, New Media Entertainment AG will exclusively distribute the entire range of JOYTECH accessories across Swiss and Austrian territories with immediate effect.
Peter Hoffmann, Product Manager for New Media Entertainment AG commented, "JOYTECH are rightly regarded as the premier name in video game accessories with quality products at affordable prices. We strongly believe that we are the perfect partners in introducing the range to gamers across Switzerland and Austria and with multiple new formats on the horizon we are confident that we can achieve significant market presence, and replicate the strong success that JOYTECH have already achieved across much of Europe"
Pelle Lundborg International Business Development Manager for JOYTECH Europe commented, "Working with New Media Entertainment AG affords us the opportunity to once more broaden our horizons and further establish our range across previously untouched territories. We're obviously excited to introduce yet more gamers to the JOYTECH brand and are confident that by working with New Media Entertainment AG, we shall continue to enjoy sustained growth across Europe."
JOYTECH - Live the Game
For further information:
Alex Verrey, PR and Communications Manager -JOYTECH - +44 01753 496 707
Peter Hoffmann, Product Manager - New Media Entertainment AG - +41 56 418 70 55
For further information on JOYTECH peripherals, please visit: www.joytech.net
JOYTECH Europe is a fully owned subsidiary of Take-Two Interactive Software
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. (NASDAQ: TTWO) is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSPTM (PlayStation®Portable) system, the Xbox® video game and entertainment system from Microsoft, the Xbox 360TM video game and entertainment system from Microsoft, Nintendo GameCubeTM, Nintendo DSTM and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
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