Joystick Junkies Designs GAME Store Group's Clothing

British fashion label Joystick Junkies, well known for its streetwear collections inspired by 80's video games icons, has been commissioned by GAME to re-design the retail chain's staff clothing

Working with the chain's primary colours, Joystick Junkies has designed a range of fashionable long sleeve and short sleeve polo's and fleeces for permanent staff, short sleeve and long sleeve t-shirts for temporary staff. Joystick Junkies have also designed a unique retro inspired iconic game character which is featured on GAME's t-shirts

Robert Quinn, Operations Director for GAME said "GAME people are on their feet all day, giving specialist advice to a wide range of customers, so we need a uniform that reflects our company values as well as helping everyone to do their jobs in comfort. Joystick Junkies came to us with an impressive pitch which we felt would fit well with both GAME as a company and also that our staff would be proud to wear."

The new clothing is now being delivered in to GAME stores across the UK and is the most recent contract in Joystick Junkies growing custom product department which sees the label lending its directional fashion design and production skills to brands within the video games market.

Rick Lowe added, "This a great opportunity to showcase our design skills on such a large scale and helping GAME to extend their brand message through high quality staff apparel."

For further information contact Chris Birch at Joystick Junkies. 0207 724 9243 / chris@joystickjunkies.com