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JoWooD signs new deal with online gaming platform

Austrian-based publisher JoWooD has entered into an agreement with online gaming platform Xfire as part of plans to promote its portfolio of games directly to consumers.

The new initiative will enable gamers to join online games and access up-to-date information about JoWooD titles. The first batch of games covered by the deal includes SpellForce 2, Gothic III, Panzer Elite Action, Hotel Giant 2, The Guild 2 and Ski Racing 2005.

"As Xfire has a significant userbase in Europe and the US it is the perfect platform to promote our games directly to our customers," said JoWooD marketing manager Mario Baumann.

"We are really looking forward to this partnership which will increase the awareness of our games even more beyond Europe."

Xfire CEO Mike Cassidy commented: "This partnership will ensure that JoWooD's gamers will be able to find each other online while increasing JoWooD's presence with Xfire's more than 2 million registered gamers' community."

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Ellie Gibson: Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.