Itenium joint venture
Companies team up for "synergy" reasons.
PRESS RELEASE: FOR IMMEDIATE RELEASE
London, 17th August 2010 - Tradewest Games Ltd. , a European full-service provider for the games industry, and INTENIUM GmbH, one of the leading publishers of Casual Games in Europe, announced the start of a joint venture.
The aim behind the creation of the venture is the successful promotion and distribution of INTENIUM's line-up of products on the markets of the UK and France. The Joint Venture under the name TRADEWEST INTENIUM is expected to offer INTENIUM products on both markets from October 2010 through direct cooperation with local partners.
''We are looking forward to working together with INTENIUM and are glad to have them as a partner," commented on this cooperation Martin Spiess, CEO of Tradewest Games. "We have a highly professional European team, which has shown constantly over the past few years how a modern marketing and nationwide distribution of games content should properly function. Due to the strong growth rates, the extensive product catalog - but before everything else because of the exciting combination of online and offline business models - INTENIUM is a valuable partner for us. We see great potential and in the coming years will build for TRADEWEST INTENIUM a significant market share in the rapidly growing
market segment of casual games."
''With Tradewest we have found an ideal partner for us on the big markets of the UK and France, This is the partner that can successfully establish the good grounds on those territories for our successful concept of combining retail and online businesses of casual games," says Klaus Schmidt, Managing Partner of INTENIUM GmbH." We were impressed by the team at Tradewest and its targeted, marketing-focused work on distribution. Through our USPs - including strong own brands, own Game Center technology and Portal Management System - the joint venture provides the local partners immediately a solution to successfully bridge the gap between retail and online businesses."
About Tradewest Games:
Tradewest Games is a full-service provider for the international games industry. Tradewest Games consists of a European team of games industry professionals and benefits from a wide-reaching network to leading creative agencies, developers, manufacturing companies and proven service providers from all relevant sectors of the games industry.
Tradewest Games offices are located in London, UK, and Paris, France.
www.tradewest.co.uk
About INTENIUM:
INTENIUM GmbH is one of the leading European publishers of Casual Games for PC, online and consoles market and is operating many gaming platforms worldwide, including "DEUTSCHLAND-SPIELT!" and "SCREENSEVEN". Through cooperation with well-known media and partners worldwide, the company has direct channels in the respective retail and online markets. INTENIUM possesses its own development studio as well as has several joint-ventures to cater to the local markets in Europe. The company is also active in the Social Gaming sector with the platform "Gamepoint.de" and has established a benchmark for the future of Casual Gaming: the first Casual Multiplayer Online World "Alamandi".
FOR MORE INFORMATION:
Tradewest Games Ltd, London:
Klaus Kock - Executive Consultant PR / Marketing
Tel: +49 (0) 40 25 33 02 62
Mobile: + 49 (0) 172 450 91 59
Phil Robinson - Head of Public Relations, UK
Tel: +44 (0) 207 456 0455
E-mail: probinson@tradewest.co.uk
Tradewest Games Ltd., 23 Curtain Rd, London EC2A 3LT, United Kingdom
Tel: +44 (0) 20 7456 0450
Fax: +44 (0) 20 7456 0451
INTENIUM
Alla Khramtsova
Tel. +49 40 2 549-4297